How to get get more blog traffic and get your readers to make comments?
Isn’t this the ultimate blogging question?
Isn’t it the one question we all want the answer to?
And we want the answer to be simple…right?
It can be simple if you follow the appropriate steps but get any one of the steps wrong and you WON’T get the attention or readers or any comments.
It does take time and where most bloggers get it wrong is they rush each step. In fact, rushing any of the steps can have a negative impact on the amount of attention, readers, comments your blog gets.
Let’s go through the steps:
1. Refine Your Niche
This is the first step and is fundamental. Get it wrong and all the following steps are not worth doing.
Each day via my ‘online chat’ facility (see bottom right of my blog), someone asks me “what’s the best subject for me to blog about to make money?”
They want ME to tell them. They don’t ask me “Can you help me pick a good niche to blog about based upon my experience, knowledge or passion?”
Nope. They simply want to blog about any subject which they THINK will make them money.
Unfortunately it doesn’t work like that.
You need the experience and knowledge to blog about your chosen niche, three times a week for the next five years (at least).
You need the passion and desire to blog about your chosen niche, three times a week for the next five years (at least).
But even more important, your chosen niche needs to be in demand, i.e. you need to be solving individual’s problems. People go to blogs for advice and help to solve their problems.
If you are not solving people’s problems, there will not be a demand.
Related Post: Getting Your Niche Right Is Crucial
2. Setting up your blog with the best keywords
Sorry to say this but this is another major area most bloggers get wrong. They just pick some keywords (if at all) without any research and often, they are far too competitive or never used for searching purposes.
For instance, if your blog is helping others to write, you may target the keyword phrase, ‘how to write’. Sorry but you have little chance of being on the first page of Google for the search term ‘how to write’ because there are nearly 2 billion websites that target this keyword phrase.
Or you may target ‘how to improve your writing style” which would be another mistake.
Because only 5 people a day perform a Google search for that term. So even if your site were on page one of Google for that search term, you wouldn’t get much traffic.
So, step 2 – perform keyword research and pick the best keyword phrases for your niche.
Related Post: Finding The Best Keywords For Your Chosen Niche
3. Blog Design / Layout
You need to have an attractive, professional looking site.
But you need to remember, you cannot please everyone.
Whatever you do, 50% of your visitors will love your blog and 50% will hate it. (I have just used those percentages for explanation purposes).
You may use the Verdana font and many of your visitors love that font…some will hate it.
Someone emails you and says ‘I wish you would use a different font on your blog. If you did I would return time and time again’.
You decide to change the font to ‘Calibri’ and suddenly you have some new ‘lovers’ of your blog.
But guess what?
Yes…you now have some new ‘haters’.
Remember…you cannot please everyone but there are some things you can do to make your blog more professional and appealing to most.
I know I said the above points are important and fundamental and they are but this is the most fundamental!
Everyone THINKS their content is great and in most cases, it isn’t (I include myself in this bracket).
Writing great content is hard.
Most bloggers think, ‘Oh I haven’t published a blog post for a while, I’d better add one’ and then start writing and publish something which isn’t particularly great.
Ultimately, if you are not getting attention, readers or comments it is because of your content.
Related Post: The One Thing That Drives Traffic To Your Blog
5. Search Engine Optimization
When you publish your blog posts there are certain things you can do that will improve the SEO of the post.
Here are my recommended 12 steps:
SEO Boost 1:
Include your targeted keyword phrase in the blog posts URL.
SEO Boost 2:
Include your targeted keyword phrase in the title of your blog post (towards the beginning, if you can) and ensure the title is less than 70 characters.
SEO Boost 3:
Use a SEO plugin like WordPress SEO and add your targeted keyword phrase within the “Meta Description”. Ensure your Meta Description is less than 156 characters.
SEO Boost 4:
Aim for a keyword phrase density of between 1% and 5%. If your post is 500 words in length, your keyword phrase needs to be mentioned between 5 and 25 times. If 1000 words, then between 10 and 50 times and so on.
SEO Boost 5:
Break up your text with sub headings and use the H2 and H3 tags. Use your targeted keyword phrase in the sub-headings.
SEO Boost 6:
Link from your blog post to relevant internal (i.e. your blog posts) and external blog posts using appropriate anchor text.
SEO Boost 7:
Ensure your blog post is at least 300 words in length.
SEO Boost 8:
Use your keyword phrase in the first and last sentences.
SEO Boost 9:
Add the post to ONE category that is a keyword related to your targeted keyword.
SEO Boost 10:
Add an image and ensure the image is called ’your targeted keyword’ phrase’.
Plus add a title and ‘alt’ title of your targeted keyword phrase. The plugin SEO Friendly Images automatically does this for you.
SEO Boost 11:
Use a SEO plugin like WordPress SEO and add your targeted keyword phrase within the “Meta Keywords”
SEO Boost 12:
Bold your keyword phrase a couple of times.
For full details read this related Post: 12 Steps To Boost The SEO Of Your Blog Posts
6. Marketing Your Blog Site
No matter how great your content is, you still need to market it.
There are numerous ways including:
- Social Media
- Blog Commenting
- Via your subscribers and email list
- Your personal networks
- Blog Carnivals
- Guest Posting
- Using different formats
Check out this post for the full details:
Related Post: 11 Hot Tips To Jump Start Traffic To A Stagnant Blog
7. Getting More comments!
The above 6 points gets people to visit your blog. Only a small percentage (far less than 1%) of your visitors will comment.
The best way to get them to comment is to close the blog post with a question and ask them to share their views.
In order to get more attention, readers and comments there are some core essential steps you should take like choosing your niche, picking the best keywords and design/layout.
Once you have these in place, it comes down to the greatness of your content and how you market your content.
What do you do to gain more attention, readers and comments for your blog?
Please share your views in the comments below.