As I stated in my previous post, If you could only have one ‘blogging’ question answered what would it be? I said I would answer the questions as best I could and here’s the first question about driving traffic to your blog:
“I’m exhausted by all the seo and back link building and social media. If you could do only one thing to build your blog and drive traffic is good content enough?”
Running a blog as a business, I agree, is hard work and exhausting.
And many business bloggers fall into the trap of trying to do everything they have heard associated with blogging including the latest ‘flavour of the month’ topics.
Where 95% of Bloggers Go Wrong
The problem is far too many bloggers waste their time chasing the latest ‘flavour of the month’ or scam. They believe the hype that the new method or tool will bring them tonnes of traffic…only to be disappointed and they chase the next ‘flavour’.
The One Thing That Drives Traffic To Your Blog
Now let’s go back to the original question: If you could do only one thing to build your blog and drive traffic is good content enough?
You say ‘good content’ and that’s why I answered ‘no’.
If you had asked ‘If you could do only one thing to build your blog and drive traffic, is GREAT content enough?”
Then “yes” would have been the answer.
The one thing that makes a great blog is the content.
If you have great content your visitors will:
- Share it on the major social bookmarking sites – so you don’t have to
- Link to it (and therefore build backlinks for your site)
- Keep coming back time and time again
And all of that helps with SEO.
|There are some SEO techniques you should be using when you publish your content. Read my free guide (no opt-in) here: The 12-Step Checklist To Boost The SEO Of Your Blog Posts|
However the bigger question is: What makes content great?
Just because you THINK the content is great…it doesn’t mean your visitors will.
I’ve published many posts that I believe are great and they flop…no comments, a few Tweets and that’s it. They disappear as fast as you can say ‘abracadabra’.
Just because a blog post has been tweeted or shared on Facebook 1000 times, does it mean it is great?
Not really – you can buy services that will do that sort of thing for you.
Great content helps solve the majority of your visitor’s problem.
You really have to know what your customers want from your blog.
How do you know what they want?
Ask them…just like I did.
Ask them the question:
If you could only have one ‘blogging’ question answered what would it be?
And replace the word ‘blogging’ with the main word for your blogs main topic.
How would you answer the question:
“If you could do only one thing to build your blog and drive traffic is good content enough?”
Please share your views in the comments below.