5 Ways To Dominate Your Online Niche


photo credit: Elevation Church

If you’ve been visiting my site for any amount of time, you’ll know that I’m pretty passionate about the need to find your niche online. The reason for this is, with the amount of competition out there vying for space on the World Wide Web, it’s important to make sure that we carve out an industry specialism that allows us to set ourselves apart from competitors and offer a unique product or service.

When we search online, it’s a given that every single thing we look for will take us through to an industry that is saturated with online entrepreneurs. It’s only by finding a unique proposition that we will rise above everyone else out there, and become a leading provider in our industry.

That said, what happens when we know exactly what our industry niche is going to be, but can’t seem to find a way to beat off the competition?

If everything is in place with our business plan and strategy, how do we make sure that we can carve out a dominant position amongst all of the other sites out there?

The good news is, it’s possible to follow a set structure to achieve industry dominance, once you’ve established your ideal area of entrepreneurialism online.

Work Your SEO

No matter how strong your niche may be, it won’t thrive unless people know how to get to you. Take some time to establish what your customers are searching for in your industry, and develop a set of keywords. Once you have these, do everything in your power to mention these words at every turn. Write blog posts saturated with them, use SEO plugins on your WordPress website, and make sure your web content is on target. This will give your customers the best possible chance of locating you when they need to make a purchase.

Be Creative

Business domination can only happen through a mix of creativity, innovation and dedication. Sit down and brainstorm ways you can set yourself apart from your competitors. Whether this is by offering a unique product, putting a savvy twist on a service, or some other tactic to set you apart, make sure that you are truly unique in the way you present yourself, and what, and how, you sell.

Offer A High-demand Product

Even the most successful online entrepreneurs know that it makes sense to give something away for free. Once you’ve established what your niche is, develop a useful, interesting and appealing giveaway for your customers. This will encourage people over the threshold, and if they like what you offer, they will consider you the first port of call for future purchases.

Keep Ahead Of Consumer Demand

No matter how good your product is, it’s important to make sure you stay ahead of what your customers may need in future, so you can adapt your offering to meet their needs. Research your market periodically, see what competitors are working on, identify trends and fluctuations across the industry, and make sure your services and products always anticipate consumer demand, and meet it fully.

Forge Partnerships

Sometimes, the most powerful products and services happen when two businesses merge their powers and develop a unique proposition for clients. Look around your market and identify any service providers who may be able to enhance your own proposition, helping you to dominate the market through a powerful partnership arrangement.

There’s no question that it takes time, effort, energy and inspiration to achieve online dominance, regardless of your industry field and particular niche. However, keeping up the momentum and having faith in your niche will support you to gradually drive up sales, increase footfall online and eventually lead you to market leadership.

22 Responses to 5 Ways To Dominate Your Online Niche

  1. Shameem November 12, 2014 at 10:49 pm #

    Hi Andrew

    I agree with your points we need to decorate our niche with something interesting so people love to engage.We should be first in that niche to share the stuff and need to be creative as like you have mentioned between great share for the people to work on.

    • Andrew November 13, 2014 at 8:38 am #


      The only problem is…it’s much easier to say than do!


  2. Olaf Lederer November 13, 2014 at 11:20 am #

    I’m building on my own niche since a few years now 🙂

    The biggest problem I have is that I’m short in time. After working for customer the whole day, there is not so much time left to create (new) great products or to setup some campaign to bring a product under the attention of my possible customers. So I never understand how people make enough money and have time to write 3 or more blogs every week. So domination is not only about how to reach your target, but depends also on the time you have left for the domination of your niche.

    • Andrew December 1, 2014 at 8:26 am #


      You have to ‘hustle’…work longer, work harder. Success doesn’t come easy. When you feel like giving up…don’t. Keep going. Do some marketing, write a blog post…


      • Olaf Lederer December 2, 2014 at 4:34 am #

        haha, I know it’s hard work… Does my comment sounds like that I would give up?
        I think if I had the time to work on every idea I had, I would fail more often. Having less time let’s you doublecheck every idea before your spent a lot of time on the realization.

  3. Shameem November 13, 2014 at 9:27 pm #

    Yes I do agree that Andrew….

  4. Chetan Gupta November 20, 2014 at 4:35 am #

    Hi Mate
    I always notices that your blog posts are so unique and well explained with deep information.

    The best thing which I like most in your articles is that your articles are so easy to understand because it was written in so easy language and it really helps newbie bloggers like me.
    It really sound great when you read such a post which is totally helpful to you and your mostly doubts has been cleared after reading that post and your post is of that kind.
    I would must recommend it to those newbie bloggers who need it the most. May this post will also helpful to them as it helped me. What you say, Am I right or not? 😉

    • Andrew December 1, 2014 at 8:30 am #

      Thanks Chetan for those kinds words. I do try my best to make things easy to understand.


  5. Steve Faber November 26, 2014 at 4:05 pm #


    That’s so true, whether you’re a Fortune 500 company, or a solopreneur. Work smart. Joining forces can be uniquely powerful, if you join with the right partners. Scour your market and adjacent verticals to find organizations that are attractive. You must both bring complimentary pieces to the puzzle.

    • Andrew December 1, 2014 at 8:31 am #

      So right Steve.

      Most of my successful products / servies have been when I’ve joined forces with others. It’s well worth doing.


  6. Tom December 2, 2014 at 8:40 am #

    I must agree with this point that creativity does matter. With creativity, it becomes easier for everyone to differentiate any site from its competitors. Nice post.

  7. jossef December 3, 2014 at 11:18 pm #

    Great article thanks for the share, I have noticed that the most important element in niche marketing is news, people mostly are seeking not only the high value information which is out there always, but they are more interested in news, updates. they want to be the first to know.

  8. NIkhat Razia December 5, 2014 at 12:13 am #

    SEO has always been hard for me. I usually run my websites without much seo. They rank late but rank for long time and I get even traffic even when I do not post something for weeks.

  9. vincent December 13, 2014 at 9:38 am #

    I keep asking myself, from the post above, it is possible to dominate ones niche. But for how long would it take a newbie who have entered blogging newly to do that, to over take the bigger and old war horse that had been blogging for years?

    I am glad Andrew really summarized the post very well by saying “There’s no question that it takes time, effort, energy and inspiration to achieve online dominance, regardless of your industry field and particular niche.However, keeping up the momentum and having faith in your niche will support you to gradually drive up sales, increase footfall online and eventually lead you to market leadership.”

    So we should never expect to take dominance over night but rather be convinced of what we are doing and do them very well. As Andrew said we should keeping up the momentum.

    • Andrew January 5, 2015 at 8:41 am #


      You have to try to find the a new angle for your niche. I think far too many web owners niche is too wide. It should be narrow…but still in demand.

      That way you could become the ‘main person’.


  10. Gracia January 2, 2015 at 8:28 am #

    Just as you’ve stated, I’m using keywords to optimise my blog. But mine isn’t blogger to use plugins on. Or is there any for blogger blogs? Nice post you shared had, hope others also find it helpful.

    • Andrew January 5, 2015 at 8:44 am #

      Sorry Gracia but I’m not into Blogger…I only use WordPress and recommend others do!


  11. James January 5, 2015 at 2:24 am #

    I just love the give away idea but im not really sure how to do it in my niche. Maybe some kind of information booklet or something

    • Andrew January 5, 2015 at 8:45 am #


      You have to look to see hwo you can help your web visitors. What are they looking for to imporve their lives? What could you give them that would improve their lives.

      If you cannot think of anything then I suggest your niche cannot be monetized.


  12. Vanessa Ally February 21, 2015 at 4:12 pm #

    To dominate online niche, Be innovative, do something no one else has ever thought of, or noticed before you. Or, If you can’t think up of anything so unique and creative, just try to be the best in the fields already in use by other webmasters.

    • Andrew May 11, 2015 at 7:06 am #


      What do you do to be different from the rest?



  13. Locksmith Bognor Regis June 3, 2024 at 1:11 am #

    We don’t offer products but we do offer a service and we do our best to be the best. Our business is our livelihood and it’s important!

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