Credibility Starts With Your Name

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building-credibilityEstablishing credibility online, especially if you wish to operate as an internet marketer, has some similarities with the real world.  The first thing to think about when launching yourself onto the online world would be your online name. Seems an easy enough concept.

But it’s not that straight forward. Naming your business requires you to consider your entire business strategy up front. It means you have to decide what you want to achieve, what you might wish to sell and what image you are going to want to present to the internet world and more specifically to your possible customer.

Let’s have a look at some of the issues here.

Calling your company ‘Sexy Girl’ or ‘Hot Stud” will not be the right move if you are hoping to establish a serious business that sells computers, serious books or even green technology.

It will take a considerable amount of time to brand those names to make people think of them as representing a serious business. The image that pops up in your possible customer’s mind when he sees those names has nothing to do with serious business.

If you want to sell sexy lingerie, or naughty pictures, possibly even pornography then the name would be an advantage and certainly add to the credibility of the business.

If you are an avid gardener and want to start up a small business online you might want to go for a name such as Gardening Guru. In that way you already establish in the minds of a visitor that you want to be taken seriously and that your intention is to be knowledgeable on this topic.

Regardless of the examples above, the only person who knows what the best name would be to select is yourself. You need to be able to identify with the name you have chosen and feel comfortable with the fact that it represents you as a person and that it shows your integrity and credibility.

Once you have your name selected then it is important to decide whether you wish to go the free route and create your blog using a free service such as WordPress or Blogger or whether you will pay the small fee to have your own domain name and site.

In general, if you wish to be taken seriously and have a credible presence online, it is advisable to buy and establish your own domain name and if you can get it, one with the .com extension.

This means that when selecting your name you need to keep an eye on whether the domain name is actually available. Sometimes it means you have to tweak your name. Most often it means you might have to add a word or two to make it unique.

It also requires you to pay for your hosting. One advantage is that the internet has become so popular that hosting services are truly competitively priced and it is affordable for even  the smallest business to set up their own name site.

Once you have your name and domain name selected and reserved you are ready to start with the next step in building your online credibility.

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9 Responses to Credibility Starts With Your Name

  1. Phillip Dews June 12, 2009 at 5:36 am #

    Great Post Andrew< really enjoyed reading this! will deffo be coming back to your Blog! Great Advice and I totally agree with you!

    Yours, Phillip Dews
    [rq=5749,0,blog][/rq]Struggling Ducklings

  2. Andrew - We Build Your Blog June 16, 2009 at 1:40 am #


    Thanks for dropping by and commenting.

    Hope to see you soon!

    .-= Andrew – We Build Your Blog´s last blog ..Understanding Affiliate Marketing =-.

  3. July 1, 2009 at 5:14 am #

    Thanks for your submission to the Fifty Third edition of the Blog Carnival: Blogging. Your post has been accepted and its live:
    .-=´s last blog ..Blog Carnival: Blogging: Forty- Eighth Edition =-.

  4. Tom February 24, 2010 at 11:10 pm #

    I took a lot of this into consideration when I purchased my domain name and decided with ‘Build That List’ because it is a call to action, and the whole goal of my blog is to get others to take action for their blogs and email lists.
    .-= Tom@Free Squeeze Pages´s last blog ..The Aweber Code….And Why You Need To Promote It! =-.

    • Andrew Rondeau February 25, 2010 at 8:54 am #


      Sounds like a good name – tells me exactly what you offer.


  5. Hesham February 24, 2010 at 11:03 pm #

    Great post, it reminds me with GoDaddy girls lol! what a promotion way!

    I think I was lucky when I brought the Famous Bloggers domain name, even it’s not the .com one, I was pissed off because someone toke it before me and it has a one page site 🙁 Credibility is not easy to earn.
    .-= Hesham @ FamousBloggers´s last blog ..GoDaddy is a Great Example of how Big Companies Fail to use Social Media =-.

    • Andrew Rondeau February 25, 2010 at 8:50 am #


      The FB domain is a good one and yes it is frustrating when someone has the .com and does nothing with it.


  6. Gary Ashton August 10, 2011 at 2:26 pm #

    This is so true. Always choose a name that best represents your business. There are a lot of things to consider in choosing your name and you have to think about this over and over again. Cheers!


  1. SEO and Marketing Tips from MMO Social Network - March 10, 2010

    […] Credibility Starts With Your Name […]

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