You hear it all the time…’content is king’.
That statement is very true especially with the recent updates to the Google Algorithm.
But ‘content is king’ is just a statement. What it means is ‘publish your best unique content’.
Oh right! What does that mean?
It’s just another statement, isn’t it?
Many blog posts say ‘content is king’, ‘publish awesome content’, ‘make your content the best it can be’…and other such statements BUT THOSE STATEMENTS ARE WORTHLESS.
What you THINK is your best unique content may not be to your readers and visitors. They may think it is garbage.
So let me tell you want I think is great content…
Well it starts with the content covering a topic which your visitors want to know about. The content should help them overcome a problem or remove their pain or provide a solution.
BUT THERE IS ONE MORE IMPORTANT POINT:
The greatest, most awesome content makes the visitor / reader take action.
That action could be as simple as Tweeting the post or sharing it on Facebook.
Or it could be a comment or even better…they go on and buy your services or products.
One of my blog posts, “Get Backlinks – Here are the 11 methods and backlink tools I use” has been my most popular post for the past 18 months or so.
With over 200 comments and over 100 Facebook shares…I think it is an awesome post (even if I say so myself!).
Why?
Because one of the business bloggers pains is backlinks. Why do I need them? How do I get them? And that post tells my visitors exactly how to build backlinks fast.
This site now has over 100,000 backlinks due to using the methods in that post.
Anyway, I digress slightly.
Back to awesome content…
If you’ve ever wanted a short but effective guide to producing outstanding content for your blog, here’s the real deal – the top fifty ideas for generating the best material you’ve ever written…
- Read other people’s work to gain inspiration
- Draw ideas from your own life and use it as analogy and storytelling
- Check your proofing carefully – mistakes undermine your material
- Write about what you know
- Write about what you love
- Write about what you would LIKE to know
- Listen to your customers and let them tell you what you ought to be publishing
- Branch out in to new fields of interest from time to time
- Watch your spelling
- Don’t write on an empty stomach
- Find out when your best time is for coming up with new copy each day, and set yourself a goal to write at that point
- Don’t write when you are tired
- Don’t copy other peoples work
- Get someone else to do it for you, if you hate writing
- Make writing a part of your routine each week
- Move away from writing sometimes and try out video blogs or podcasts instead
- Ask your best mate or partner to give you honest feedback
- Make a point to learn something new each day – and then tell your customers all about it
- Generate enthusiasm from the latest film or book you were inspired by
- Keep things short rather than boring your readers
- Write with passion
- Listen to your favourite music to heighten your senses before producing your blog content
- Learn meditation to clear your head before writing
- If you can’t think of anything to write, leave it and come back when you have ideas
- Ask your customers to let you know what your best content could be
- Read people you admire to gain inspiration
- Follow your competitors closely at all times to know what they are doing to lead your industry
- Try bringing two different subjects together, such as blogging and parenting, to see where they take you
- Invite guest bloggers in when you are running stale with content
- Use comments and feedback to generate new content
- Post up a number of articles in a series on your favourite topic
- Invite criticism, and take it on board when it comes to evaluating your blog
- Don’t write after too many glasses of wine
- Don’t try and write if you have a deadline or need to be somewhere else
- Know your audience inside out and write for them
- Keep a notepad with you at all times for when inspiration strikes
- Write from the heart
- Research your subject properly if you are on unfamiliar ground
- Write the thing you would like to read the most
- Open the windows and let the air and light stream in before producing blog material
- Put content creation in to your routine each day to keep on top of it
- Use the art of storytelling to get your point across well
- Keep your writing focused
- If you can’t think of anything to put, don’t put anything at all
- Don’t knock your competitors
- Keep your content global – avoid national styles of humour that may be lost abroad
- Never use your blog for personal reasons or soap boxing
- Approach your blog with excitement each day to keep your content alive and fresh
- Love your blog with all the affection it deserves as the mouthpiece for your business
- Be specific – don’t leave yourself open to misinterpretation.
Perhaps this should be fifty-one tips, as the most important aspect of creating great content for your blog is that you have fun!
What’s your view of great content?
Please share your views in the comments below.
pretty good tips… I really didn’t think of so many ways to improve your content till now… my major tips are: write about what you like; if you don’t like it, it won’t be a great article. write for the user. don’t write something general or don’t exagerate with advetorials. this is annoying. then, get involved in the community, reply to users comments and when you notice that a lot of guys ask the same thing, write an article about this next time…
Chris,
Good share of tips/knowledge – thanks.
What’s the best article you have ever written?
Andrew
Andrew: Great post as usual, but I couldn’t read it fast enough! I was so intrigued by the Backlinks post reference, which somehow I haven’t read. Off to check that gold mine out next.
Kathy
Kathy
I hope you like it…let me know!
Andrew
P.S. We never did talk!
I have Skype now…yes, I know. Your grandmother probably had it before me. But I was afraid I’d dragged my feet too long to reach back out to you. I’d love to talk, whenever, if you want.
Backlink post is great. Do the changes with Google change your feelings on sending the post out to article directories? Don’t we get penalized now if the content shows up multiple places? Or am I behind on that too?
Kathy
In my opinion, article directories have lost their appeal. As posts now need to be totally unique, I would go for guest posting instead.
I must admit the post does need updating and it is on my list of things to do.
Yes, would love to talk!
Andrew
In my experience it isn´t a problem at all, as long as you ensure that the content is noticed and indexed by Google on your site first.
I normally wait about one week ubntil I submit my blog´´s content to article directories too.
I normally do a few small changes to match the “blog post” and article writing style. But thats taking just a fe wminutes at all!
Benjamin
Even with the recent Google algorithm changes?
Thanks.
Andrew
Ok, number 10 I have to watch. I just get busy most days and have to remember to go eat something. what can I say, when I am having fun I forget to eat!
45 “45.Don’t knock your competitors” is one that I really believe in. If you don’t have something nice to say, don’t say anything at all.
Great job Andrew we all need these little reminders, because it is easy to get off track.
Thanks,
Debbie
Hey Debbie,
I get my snacks prepared (for the day) before I start my working day.
That way…I’m never hungry!
Andrew
“Don’t write on an empty stomach”…interesting! 🙂
“Write from the heart”…exactly.
And thanks for the awesome post. You made me spell bound to share it.
Malik,
Re: Empty Stomach. If mine is empty I can only think about food and not what I should be adding in my blog post!
Thanks for sharing.
Andrew
“Listen to your favourite music to heighten your senses before producing your blog content” i always do it.
Your writing skill is good and i have so many things to learn. 🙂
Minh
Thanks…such kind words.
Andrew
Way to go Andrew – You ROCK and so does Corinne Edwards in allowing me the privilege to work with you….love what you wrote so I posted on my facebook…
In gratitude,
nancy
Thanks, Nancy.
It’s great to work with you, as well!
Thanks for sharing.
Andrew
Andrew –
I so appreciate this list on how to provide better content! Sometimes I have writer’s block (and other times I’m just plain lazy) but I think these pointers are really going to help me get into gear.
Thanks again!
-Natasha
Natasha
I’m glad the post helps and I hope it removes your writers block.
Andrew
Excellent list, some are very relevant to me. I doubt many people/sites use all 50 though, but it’s something to aim for!
Joel,
What I tried to do was cater for all the different people in the world!
I agree individually we would only use some of them.
Andrew
Corinne,
Thanks!
I was going to add another one:
“Write after a few glasses of wine”. You open up…and perhaps really speak out and be controversial!
Andrew
A few glasses my course an positive effect for sure….a few bottles don´t.
One thing I love about WordPress is you can schedule articles, that way if you have some time and you’re in the mood to write more than one article, you can simply schedule WP to submit each article on a daily basis.
Karen
True – when you are in a writing mood…don;t stop. I often write a few articles in one go.
Andrew
Huge informative list Andrew!
You’ve hit the nail in the head a couple of times with majority of this. 🙂
Cheers.
Tyrone
Andrew
I cannot agree more about how frustrating those “publish awesome content” comments can be. I’m not sure about those “don’t write” suggestions. Certainly don’t publish when drunk, tired, rushed, but starting a post often works for me in less than perfect conditions.
David
David,
I think your point highlights…we are all different!
Andrew
Thanks for the great list!
Do you think +1 will really change in Content. Does it do the same job as Facebook Like/Share?
Kamil,
I think there is a lot more to come from Google+1.
Andrew
“Write about what you would LIKE to know” does take a bit longer, but it really pais! (mostly, depends on the thinks you want to know 🙂 ). Creat collection of ideas! Will surely use them for inspiration!
Benjamin
I hope they help.
Andrew
I started blogging 10+ years ago when I was passionate about a subject. then I quit writing and moved to other forms of online marketing. Sometimes I miss the simplicity of sitting down to write everyday. This post makes me think about getting back to writing! Thanks
Michelle
I suppose a ‘break’ is a good thing?
Andrew
Hi Andrew,
I’d add be patient with yourself to this list as a bonus entry. I love your list and will keep it handy.
I get impatient with myself when blog posts take too long to write or when I have trouble loading them up so they look “just right”. Patience is a virtue 🙂
Cheryl,
Same here – I get impatient and frustrated!
I need to calm down / slow down!
Andrew
I love this post! Great tips on what a blogger should do when trying to create content. Way too much garbage going on. I know for a fact if you basically follow those 25 tips you will become successful.
Paul
Hey Andrew,
Great post, you have really delivered and I think that is another reasons why people will engage and comment and share.
I have been surprised by some of the blogs that have really performed well for me. Sometimes you just don’t expect the topics you write about to take off.
But I guess that just shows that we have more in common with people than we think.
Thanks for the post,
Beth 🙂
Beth
Thanks for commenting and I’m pleased you like the post.
Andrew
Great post, I especially like the call to action at the end engaging the readers to interact and not just read and click on to the next page.
Andrew
Adding a call to action can make a difference to the number of comments you get. Have you tried it? Does it work?
Andrew