You hear it all the time…’content is king’.
That statement is very true especially with the recent updates to the Google Algorithm.
But ‘content is king’ is just a statement. What it means is ‘publish your best unique content’.
Oh right! What does that mean?
It’s just another statement, isn’t it?
Many blog posts say ‘content is king’, ‘publish awesome content’, ‘make your content the best it can be’…and other such statements BUT THOSE STATEMENTS ARE WORTHLESS.
What you THINK is your best unique content may not be to your readers and visitors. They may think it is garbage.
So let me tell you want I think is great content…
Well it starts with the content covering a topic which your visitors want to know about. The content should help them overcome a problem or remove their pain or provide a solution.
BUT THERE IS ONE MORE IMPORTANT POINT:
The greatest, most awesome content makes the visitor / reader take action.
That action could be as simple as Tweeting the post or sharing it on Facebook.
Or it could be a comment or even better…they go on and buy your services or products.
One of my blog posts, “Get Backlinks – Here are the 11 methods and backlink tools I use” has been my most popular post for the past 18 months or so.
With over 200 comments and over 100 Facebook shares…I think it is an awesome post (even if I say so myself!).
Because one of the business bloggers pains is backlinks. Why do I need them? How do I get them? And that post tells my visitors exactly how to build backlinks fast.
This site now has over 100,000 backlinks due to using the methods in that post.
Anyway, I digress slightly.
Back to awesome content…
If you’ve ever wanted a short but effective guide to producing outstanding content for your blog, here’s the real deal – the top fifty ideas for generating the best material you’ve ever written…
- Read other people’s work to gain inspiration
- Draw ideas from your own life and use it as analogy and storytelling
- Check your proofing carefully – mistakes undermine your material
- Write about what you know
- Write about what you love
- Write about what you would LIKE to know
- Listen to your customers and let them tell you what you ought to be publishing
- Branch out in to new fields of interest from time to time
- Watch your spelling
- Don’t write on an empty stomach
- Find out when your best time is for coming up with new copy each day, and set yourself a goal to write at that point
- Don’t write when you are tired
- Don’t copy other peoples work
- Get someone else to do it for you, if you hate writing
- Make writing a part of your routine each week
- Move away from writing sometimes and try out video blogs or podcasts instead
- Ask your best mate or partner to give you honest feedback
- Make a point to learn something new each day – and then tell your customers all about it
- Generate enthusiasm from the latest film or book you were inspired by
- Keep things short rather than boring your readers
- Write with passion
- Listen to your favourite music to heighten your senses before producing your blog content
- Learn meditation to clear your head before writing
- If you can’t think of anything to write, leave it and come back when you have ideas
- Ask your customers to let you know what your best content could be
- Read people you admire to gain inspiration
- Follow your competitors closely at all times to know what they are doing to lead your industry
- Try bringing two different subjects together, such as blogging and parenting, to see where they take you
- Invite guest bloggers in when you are running stale with content
- Use comments and feedback to generate new content
- Post up a number of articles in a series on your favourite topic
- Invite criticism, and take it on board when it comes to evaluating your blog
- Don’t write after too many glasses of wine
- Don’t try and write if you have a deadline or need to be somewhere else
- Know your audience inside out and write for them
- Keep a notepad with you at all times for when inspiration strikes
- Write from the heart
- Research your subject properly if you are on unfamiliar ground
- Write the thing you would like to read the most
- Open the windows and let the air and light stream in before producing blog material
- Put content creation in to your routine each day to keep on top of it
- Use the art of storytelling to get your point across well
- Keep your writing focused
- If you can’t think of anything to put, don’t put anything at all
- Don’t knock your competitors
- Keep your content global – avoid national styles of humour that may be lost abroad
- Never use your blog for personal reasons or soap boxing
- Approach your blog with excitement each day to keep your content alive and fresh
- Love your blog with all the affection it deserves as the mouthpiece for your business
- Be specific – don’t leave yourself open to misinterpretation.
Perhaps this should be fifty-one tips, as the most important aspect of creating great content for your blog is that you have fun!
What’s your view of great content?
Please share your views in the comments below.