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Create a Product Once, Sell for Ever

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blog incomeI’ve been working on my on-line business from home now for 6 months and I love it. I love the freedom, challenge and the whole on-line information business.

I love coaching, helping, advising and creating information products best.

Perhaps it’s the ‘Management’ side of me coming out. Before starting my on-line business I was a Manager for 30 years managing big teams in big corporate companies.

Before that I was a petrol pump attendant. Remember the days when someone used to put your petrol in for you, check your oil levels and wash your windscreen. That was me!

Nowadays sharing my knowledge, doing interviews, producing videos, coaching and creating products is what I love to do and the beauty of the on-line, especially blogging business, is anyone can start with very little outlay.

To start blogging all you need is a domain name and hosting from some supplier like HostGator which costs $4.95 a month. That’s it. You can start blogging!

After a while you may wish to invest in a premium theme but that can be a few months down the line.

HINT: Enter my contest and win a premium theme, click here:  Free Thesis Theme (and other prizes)  contest

Then you want to start thinking about creating your own information product. It’s quite easy to create.

You could write a 50 page report, interview an expert in your niche, or create a few videos. That may take a few days from start to finish but once it’s complete, that’s it.

You could get some fellow bloggers promoting it as affiliates and guess what?

You now have a product that you have created and you’ll get paid for it for the rest of your life.

I am making all this sound easy, aren’t I?

Well it is and it isn’t.

Parts of the process are much easier than others.

Getting a domain and hosting and setting up a blog is fairly easy. My free multi-media guide will show you every step of the way. It includes loads of screen images and videos. And numerous individuals who have never been on-line have done exactly what the report sets out to do: Build your own blog in 45 minutes.

Just fill in your name and email address here:

Guide, Build Your Own Profitable Blog In 45 Minutes

I hate spam as much as you. I will never rent, sell or otherwise share your information with anyone! You can unsubscribe at any time.

Now where was I?

Oh yes, creating your first product can also be easy. Spend a few days finding out what people want in your niche and fill the gap. You can do that in a few days.

But it’s the income side that can be hard.

Selling your product is not as easy as some of the gurus and sales letters tell you.

You may have created the product once, but marketing the product never stops.

You can put  a banner or text link, write a few reviews, and share some of your product for free – all on your own blog.

Depending upon how much traffic you get on your blog will determine how many times you sell your product.

Want a rough estimate of sales per visitor?

One sale per 1000 new visitors.

So if you are getting 100 new visitors a day to your blog, you’ll make a sale of your product every 10 days. I am assuming your first product will be in the low cost range of $5 – $50. So $50 every 10 days isn’t going to pay all the bills, is it?

You have to find others – affiliates – to sell for you. You have to create all the extra materials like flash banners and emails and that takes time and investment.

I’m not trying to put you off. As I said at the very beginning, I love this on-line business but it does take commitment. It does take persistence. It does take patience.

I suppose what I am saying is don’t be deceived by some of those sales letters and gurus out there.

The information business is an incredible business, but creating your product is only the beginning. Most of the hard work is creating the systems necessary to have the product selling for you every single day.

What’s your view on selling your products?  Share your best product selling tips in the comments below.


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10 Responses to Create a Product Once, Sell for Ever

  1. Gerlaine November 8, 2009 at 5:30 am #

    What you say is totally true. It takes time to build products online. One thing those guru letters don’t tell you is that if you don’t love it, then you probably won’t do very well.

    One thing they are right about is that it is easy. It is very easy to do this sort of work. When you are passionate about it, everything flows out of you, with a little bit of mentorship and guidance. 🙂

    Awesome post! 🙂

    • Andrew Rondeau November 8, 2009 at 11:50 pm #


      You are right to mention passion. I have created a couple of blogs in the past on subjects that I know little about just to see if I could make some income from them. It was hard work. I didn’t particularly like the subjects and trying to write blog posts was just too much effort, so I gave them up.

      Good comments – thanks.


  2. Andy Merrett November 9, 2009 at 6:32 am #

    “$50 every 10 days isn’t going to pay all the bills, is it?”

    No, but multiply that by 10, 20, 30 products, and it soon stacks up.

    By the way, your security code CAPTCHA is virtually unreadable.

    • Andrew Rondeau November 9, 2009 at 7:20 am #


      You are right about the $50 per product and having numerous products does produce a good income. It could take a lot of time to create such a number of products, though.

      Thanks for letting me know about the Captcha security code. I have installed another plugin – hopefully that will be better.


  3. Suzanne November 10, 2009 at 12:19 pm #

    Hi Andrew, good point regarding having systems in place. It’s easy to come up with a good idea, but usually much harder to commit to following through and making it work.

    I wrote about your post in my blog, because I agree that the three virtues you mention – commitment, persistence, and patience are so central to success.

    Thanks and keep up the great work!

    • Andrew Rondeau November 11, 2009 at 1:47 am #


      That’s for mentioning on your blog – I appreciate that and glad you like the points mentioned.


  4. Patricia February 20, 2011 at 11:54 am #

    Hi Andrew

    I have started writing my e-book but have decided to also diversify so I don’t have all my lavenders in one basket so to speak 😉

    Until I have thousands of subscribers I realise just as you have rightly pointed out; that the amount of sales I could make would not be enough for a viable business.

    However, as the targeted traffic goes up and I have other products also up on my site, I will continue to learn more marketing strategies and keep on keeping on with my blogging and business plan.

    Patricia Perth Australia

    • Andrew February 21, 2011 at 6:23 pm #


      You have to start somewhere!

      Start with one product…then add another and another and another. Very soon you’ll have a library of products.


  5. Gary Ashton September 14, 2011 at 11:35 am #

    Every time I hear to word “sell” the first word that comes to my head is “affiliates”. No matter what it is you are selling, turning to affiliates to sell it is always the right decision. You are right, almost everything else is easy except for the selling, but we don’t have to do that anymore.


  1. 3 virtues you need for success online - November 10, 2009

    […] Andrew Rondeau posted about this too, recently. Check it out. His main point, which I agree with whole-heartedly, is that coming up with the idea is the easy part. What’s more difficult is putting the systems into place that will make your internet business model profitable. Share and Enjoy: […]

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