You may have read about the latest Google algorithm which is targeting webspam.
This is what Google say:
“We’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.
We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.”
You can read more here:
I welcome these sorts of changes from Google and I expect there to be more and more.
For those blog owners who THINK they can get away with stealing other peoples work or building ‘spammy’ backlinks, you have been warned and you will be caught!
Related post: I Hate Content Thieves
For those product sellers who sell those hyped up sales pages promising $thousands in a matter of weeks or ‘get to the top of Google within 12 hours’…people will stop buying.
In fact, if Google could target those sorts of sales pages as well and get them removed, that would be good for us honest folk, right?
What should you do to keep on the good side of Google?
These are the 4 steps that will improve your relationship with Google:
1. Guest posting. Yep, I know everyone says ‘do it’, but how many of you really do? I regularly contribute to other sites. Here are some of my most recent posts:
How to Improve Your Customer’s Perceptions of your On-line Business
Are You an Exemplar of Your Trade?
Regular guest blogging on authority sites will certainly improve your ranking and relationship with Google.
2. Write and share the best unique content you possibly can. Again…we all say it ‘content is king’ and other similar clichés but it’s true. Unique content is the only content you want on your site
3. Create a Google Plus page and link to/from your blog posts and blog “About” page.
4. Read this post on how to build backlinks:
That’s all there is to it.
Have you been impacted by the recent Google algorithm changes?
Please share your views in the comments below.