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Do you write a blog? Yes? Ok, do you make money or hope to make money from your blog? Yes? In that case you are in business.
A lot of people won’t like that statement, and may well disagree with it. But when you think about it, running a blog really is a business.
Even if you only use Adsense to make your money.
The idea of a business is to sell something to your customers in return for something from them. When you write a blog you have two sets of customers:
The advertiser who is buying traffic from you for an amount per click.
The reader who is offering you their attention in return for information.
You need the advertiser in order to make an income, and you need the reader in order to provide traffic to the advertiser.
So one way or another you are selling the information you produce and leveraging that to make a profit. The long and short of it is that your readers are your customers.
Now that we have established that your readers are in fact customers, you can start thinking about your product in more detail and how to target what you are offering to your customers.
You should be thinking about who your customers are, what are they looking for? They obviously want information, but about what? And at what level?
If most of your customers are completely new to your subject then perhaps you can offer better value by explaining your topic in a way that anyone can instantly understand.
If on the other hand, your customers tend to know a bit about your subject already, then you might be better off creating content that is more in depth.
Are there any other related subjects that your customers might also be interested in? This is the blog version of cross selling, and it gives you the chance to diversify into new “product” areas.
This may all be stuff that you think about anyway, but by thinking about it in a business sense, it forces you to be more systematic about it. If you think of your readers as customers it helps you to remember that you are serving them, not vice versa.
It will also help you to be more focussed and disciplined.
The problem with writing a blog is that if you fail your customer, they won’t demand their time back, they will just leave. This means that you don’t have that pressure keeping you working.
It’s nice, but sometimes you have to remind yourself that you really do have customers and that you have to keep building your business.
Mark Johnson is a SEO and internet marketing Geek. He runs MarksMarketingBlog.com a blog that he intends to develop into a full online resource for internet entrepreneurs. He likes to blog about SEO, blogging, making money online and anything else related to starting an internet business.
Mark’s latest post: Is your website useless?