But what I learned from a devastating experience is that money is in a responsive list. A list that actually opens and reads your emails. A list that responds to your calls to action.
Real money is made of a list that is receptive of your marketing. If you mail 2000 people and only 100 of them respond, that’s only 5%. 95% of your potential revenue is wasted.
To prevent such a horrible thing from happening, you need to be building a responsive list from the ground up. Earning the trust of a non-receptive list is much harder than building a new one from scratch.
1. Confirmed Double Opt Ins
Confirmed double opt in is when the prospect needs to confirm his subscription by clicking on a confirmation link which is delivered by email.
Although it lowers opt in rates, confirmed opt ins do more good then damage, because they ensure that the subscriber is a real person and that he actually wants to be on your mailing list.
From a SPAM policy standpoint confirmed opt ins are the best way to prevent SPAM complaints. If someone’s accusing you of being a SPAMer, all you have to say is:
“You have double confirmed when you opted in to my list, so just unsubscribe and have a nice day.”
2. Quality Content
During the first week, you have a chance to impress your subscriber by giving him lots and lots of quality content he can immediately apply and get results.
By doing that you will create a sense of trust, establish rapport and gain respect of your subscriber and he will be much more likely to open your next email with an offer attached to it.
3. Ask For Their Opinion
Use online poll systems and blogs to ask your subscribers questions and opinions on different matters.
It will make them feel important and they will be much more likely to stick with your list simply because you want to know their opinion about subjects that interest them.
4. Split Test Subject Lines
Email subject line is like outside car design-if you like it, you’ll be more likely to check out the interior of the vehicle if you like the outside. On the other hand, if you hate it-you’re going to move on without thinking twice about it.
Make your subject lines irresistible by using proven copywriting formulas and by split testing different ideas.
Each and every subscriber you get is a real, live, talking, walking and thinking being. You need to remember that each time you make contact with your list.
Don’t approach them as a leader, be a friend and they will connect with you more than you would have ever thought possible.
Author Byline: Igor Kheifets is a 21 year old genius who’s hooked on personal growth and peach vanilla tea. Check out Igor’s blog at Internet Marketing Tips For Online Entrepreneurs and follow him on Twitter.