Are you getting jaded with your blogging?
Sometimes when we use a blog as our primary vehicle for sales and marketing for our company, it can seem much more like a chore than a pleasure to produce great content and keep the enthusiasm burning.
When people get fed up with their blog, it really comes across to their customers and it’s easy to tell when someone is feeling bored or uninspired through their blog posts.
For customers, it becomes uncomfortable as they see the transition from a passionate blogger to a jaded one, and for ourselves it can mean that our blogging becomes like a trip to the dentist – a necessary evil that we would rather avoid.
The problem with blogging is that we need to keep at it with a degree of dedication for it to really work.
Signs that you are becoming jaded with your blog include:
- You can’t think of anything to say for each new post
- The thought of writing another article fills you with dread
- Your posts become less and less frequent
- You stop heading in to your blog to check if people are commenting, or to see how many visitors you have had
- You put off publishing posts in favour of doing irrelevant other tasks such as filing or tidying up your desk
- You forget to keep your blog updated, and would rather let it lie fallow than keep it running at optimum.
If any of these sound like you, it’s time to take a good look at why you started blogging in the first place, and remember the benefits of what you are doing. Remind yourself of:
- The first time you published a post, and the excitement you felt when it was acknowledged online
- The buzz of getting lots of feedback and re-posts and tweets from people who love what you write
- The fact that people will guest for you if you ask nicely
- The fact that you can outsource your blog article writing to a competent professional
- The amazing feeling when you get a sale as a direct result of your blog
- The reason behind your blog – what it is there to achieve, and why you need to stick with it.
If you find a way of regaining your passion for your blog, by remembering what it was that you loved about it the first few months it was up and running, the chances are you will soon be back in to the swing of things again, writing and publishing with enthusiasm.
Sometimes all it takes is a bit of a kick in the right direction, and you and your blog can fall back in love and continue all the great work you have been doing.
Blogging is like a marriage – it takes time, dedication, patience and perseverance, and if you try something new you can rekindle the fire which you first felt, with no problems at all!
How do you get your blogging passion back? Please share your thoughts in the comments below.