This is the fourth video in my new blogging guide series.
In this video I show you how to write one of the most important pages on your blog…your ‘About’ page.
While creating this video, I even learned something that I can add to my existing ‘About’ page.
I hope you learn something…let me know by sharing your views in the comments below.
Links to the ‘About’ pages I refer to in the video:
About Chris Brogan
About David Risley
About Jeremy Shoemaker
You can see the previous videos by clicking here:
Blogging Guide: Blogger tips 1 – 4 (video)
Blogging Guide: Blogger tips 5, 6 and 30 (video 2)
Blogging Guide: Google analytics tutorial
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Andrew is a website builder and helps small businesses with their on-line presence…so they can grow their customer list and increase sales. That’s it! That’s what we do each and every day.
Great video Andrew. You’re right about your About Me page being the one of the pages that brings in the most traffic.
I’m in the same boat as you and need to give my about me page a little update. Thanks
.-= Jack@Blog Marketing´s last blog ..The Pareto 20 80 Principle And How To Apply It To Blogging =-.
It was a bit weird doing the video…I did my research and found the pages I wanted to talk about and learned a few things on the way.
So sharing and learning at the same time. Perfect.
Andrew
.-= Andrew @ Blogging Guide´s last blog ..Blogging Guide : How To Write An About Page (video) =-.
What do you recommend bloggers to put on their “About Me” page if they currently don’t have all the accolades that an experienced blogger such as Michael Dunlop?
.-= Jack@Blog Marketing´s last blog ..DoFollow & NoFollow Links – A Short But Sweet Guide For Everyone Else =-.
Jack
Add some testimonials?
I’ve just updated my about page as a result of doing the video!
https://www.webuildyourblog.com/2292/changed-page/
Andrew
.-= Andrew @ Blogging Guide´s last blog ..I Have Changed My About Page =-.
Great idea! Thanks
.-= Jack | Blog Marketing´s last blog ..2010 Page Rank Schedule Predictions & How To Improve Your Blog’s Rank =-.
You’re welcome, Jack.
I just added some testimonials to mine!
Andrew
.-= Andrew @ Blogging Guide´s last blog ..Want A Blog Income But Have No Time To Write? Then Cheat! =-.
What many aren’t aware of is how important about pages are to gaining trust and increasing conversions. When I worked every day with ecommerce stores I saw a direct correlation between improving conversions and completed sales versus abandoned shopping carts and the quality of the about page.
When following the path visitors took in analytics shoppers who visited the about page were far more likely to buy. Improving the about page by adding more information, links to reviews and especially adding photos showing the business increased conversion rates.
Many believe that seeing a photo of people in a building causes visitors to believe an online store is a “real business” instead of a possible scam.
About pages are also very important to Social Networking users like myself. They allow me to find out what is most important to a blogger so that I can select the best anchor text when writing about them and have more details to share when reviewing them on Social Media sites or recommending them to others.
Thanks Gail for that insight.
Following on from your comments – how does my about page shape up?
Andrew
.-= Andrew @ Blogging Guide´s last blog ..Want A Blog Income But Have No Time To Write? Then Cheat! =-.
One thing I’ve noticed which I may do myself is 2 pages…about me/about this site..shortens the page and is more focused on what folks may want to read; not mixing business with personal.
.-= Dennis Edell @ Direct Sales Marketing´s last blog ..Holy Power Outage Batman, Not Again! Yep, Another Two Days Shot to Hell… =-.
Ah Dennis,
I just replied to your other comment before seeing this one! I now know what you are referring to.
I prefer one page.
Andrew
.-= Andrew @ Blogging Guide´s last blog ..Want A Blog Income But Have No Time To Write? Then Cheat! =-.
Great Video Andrew. just changed my about me page 😉
.-= Dev | Technshare´s last blog ..30+ Inspirational Social Bookmarking Sites =-.
Dev,
What about adding a picture of yourself?
Andrew
.-= Andrew @ Blogging Guide´s last blog ..Want A Blog Income But Have No Time To Write? Then Cheat! =-.
will add soon 😉
Does a video of about yourself works than on write ups? My curiosity arises as I am reading your post and I hope I could change mine. Thanks Andrew, you’re indeed a wizard!:)
Yes, you could have a video ‘about’ page…it’s your choice. There are not hard and fast rules.
Andrew
.-= Andrew @ Blogging Guide´s last blog ..Blogging Guide: Feedback On Our Free Guide =-.
i have put my picture on about page. Is this fine? suggest me!
.-= Rakesh Solanki´s last blog ..How to Get Your Twitter Account Verified? =-.
Rakesh
I would put your picture higher up the page and get yourself a Gravatar – see this post:
https://www.webuildyourblog.com/1519/add-image-add-blog-comment/
Andrew
.-= Andrew @ Blogging Guide´s last blog ..Blogging Guide: Feedback On Our Free Guide =-.
I really need to get on the ball as well and add more photos and links to my about me page. I can honestly say that the about me page is the one page on my blog where I needed more of a sense of direction, and you’ve provided for me so thank you very much!!
Jarrod,
Great!
Please come back and tell us when you have updated your page.
Andrew
.-= Andrew @ Blogging Guide´s last blog ..Blogging Guide: Increase Your Traffic and Google Crawl Rate =-.
Thanks for sharing. This is really helpful. About me page is now mandatory since the panda update. This is great! Keep up the good work.