Sometimes, when you visit a favorite blogger online, you can read a post and get left with the distinct impression that the author has lost all passion for the subject, and has reached an impasse. This translates in to the material of the site, dragging the content down and leaving a sense of disappointment in the visitor.
We build loyalties online quite quickly; sometimes, just by reading one or two articles we gain a positive impression of the site that prompts us to bookmark it or subscribe to future posts.
When this loyalty is rewarded with a gradual fizzling out of enthusiasm, it can be a huge disappointment.
Even worse, sometimes when we have followed a blogger for a number of months or years, they suddenly stop posting anything at all. Instead of being the first source for updates in our preferred industry, the site slowly tails off, as if the author has lost all interest and moved on to something new.
These experiences are inevitable online, as site owners hail from all backgrounds, industries and circumstances, some of which may be in direct opposition to maintaining a flourishing and regularly updated blog.
However, regardless of how the situation comes about, the effect on the reader is always the same.
We may visit the site once or twice in the future, in the hope that the situation has reversed, and then finally give up, remove the site from our favorites, and go elsewhere for the material we seek.
Some of these site owners may have secured alternate careers, meaning they don’t need to blog anymore. Others may have just decided they aren’t interested anymore.
However, the third scenario is fatal – some may have simply lost their momentum to update their site.
While it is their main source of income, and they are dependent upon visitors popping in regularly to make purchases, they have lost the passion, enthusiasm and interest critical to keeping their site up to date as a valuable resource.
If this has ever happened to you, you’ll know just how easy it can be to lose momentum with your site.
Family pressures or engagements may get in the way of your usual routine. Your workload may have increased to the point where your online presence gets pushed to the bottom of the priority list. Worst of all, you may simply have lost interest, lost heart, or begun to doubt your abilities online.
If you find yourself in this situation, it’s important to recognise the issue sooner rather than later, and do something to reverse it. Luckily, there are a few things you can do to ignite your passion for blogging once again before your followers realize there is an issue…
If you can’t bring yourself to write posts, try video blogging (vlogging) to rekindle your enthusiasm and regain your interest in your site once more – as they say, a change is as good as a rest.
If you are just too busy right now to update your site yourself, it could be time to consider outsourcing to a reliable writer. Choose someone you can trust to copy your own style and tone, and commission them to write a certain number of posts each week to keep the momentum of your site going until you can get back to it.
Use Your Followers
If you’re struggling for time, why not ask your readers to step up and help you out? You can invite people to guest post to cover for you while you get your business back on track, and bring in people who know your industry to provide original content to keep your blog ticking over.
Ignite Your Passion Again
Sometimes, tailing off on your blog may simply be an issue of running out of ideas. If this is the case, again contact your readers and ask them to post up suggestions of what you could write about, the issues they are having that need resolution, areas of interest or other key topics. Once you have your list, you’re all set to establish a new schedule of posts for the coming months.
No matter what the reason is for letting your blog lie dormant, if this is your main source of income it’s critical that you get it back on track. By remembering why you set the blog up in the first place, and taking some simple steps to resolve the impasse, you’ll soon be able to get back to your regular routine of updates and articles.