One of the hardest parts of blogging is creating great content that gets picked up by fellow bloggers, social networks, and aggregation services.
The blogging world is overflowing with bloggers, but despite this concentration there’s still a massive shortage of quality blog content.
Making a blog isn’t just about churning out post after post, and while there are thousands of people that can tell you how to make a blog, very few can guide you through creating brilliant posts and high quality content.
That’s why you’ve got to look for inspiration outside the typical blogging circles.
There’s a problem that pops up when you only ever use the same places for inspiration; blogs are relatively insular, especially when they’re ultra-focused, and after a while the content that they generate becomes relatively stale. Looking to these blogs for inspiration isn’t the best way to create great posts.
To create great blog content, you’ve got to look to less obvious, more creative sources.
Start by turning the events of your own life into blog stories.
If there’s one thing that the blogging world is missing, it’s personality and real connections. There are thousands of blogs out there, packed with people posturing and pretending they’re something that they’re not.
By focusing intently on what your life is really about, you can create ‘evergreen’ content that draws links, comments, and discussion, no matter how old it is or when people end up finding it.
Here’s a good way to test whether or not your blog posts are brilliant.
Publish a post, and bookmark it to reference later. Six months later, go back and read it. Is it still relevant? Is it interesting? Does it inspire you to get up, get out, and go and change things?
There’s a feeling that writers dread, and that’s when you look back on your previous work, and just wonder “what?”. We’ve all seen work that we’ve created in the past and wondered what we were thinking, and if your blog content doesn’t inspire that feeling, it’s definitely a good sign.
Of course, when you’ve got a small audience it’s easy to trick yourself into thinking that your content is better than it really is. Small groups can be remarkably insular, especially when they discovered you for something other than your writing.
As much as it hurts, you’ve got to discard what your friends and family think of your blog, and focus on the picture that it presents to the wider blogging community. If you find yourself drawing praise and approval from the blogosphere, take it as a compliment and keep on writing what works.
Of course, generating great blog content isn’t easy. When you work out how to make a blog stand out, you’re already there. The journey starts with a dedicated approach to creating great content, and non-stop work until you arrive there.
Work hard, keep on writing, and don’t lose inspiration.
How do you keep your blog content great?
Share your views in the comments below.