Over the past few months, I’ve noticed a number of people contacting me asking for support in certain areas of blogging and running their small business online.
This has prompted me to run a series of blog expert posts answering their queries.
The blog expert series of posts will all be focused upon finding your niche market and sticking to it, to support new, existing and bored bloggers to land upon their ideal subject for blogging, and develop the perfect products to make a profit online.
This blog expert post is the first crucial decision in blogging and I am astounded by the number of bloggers who get it wrong.
Their chosen niche. i.e. the subject they are going to blog about.
The very first lesson in our Income Blogging Membership Course covers this subject in great detail as it is so fundamental.
If your aim is to make money…
…Get the niche wrong and you NEVER will.
So let’s start the blog expert series:
This week’s article is about identifying what you want to focus upon, and finding your way to the perfect business idea for your blog.
Finding your niche in the busy blogosphere
The bottom line when it comes to working out your niche market comes down to two very simple considerations.
What do you want to write about?
More importantly, what do your potential customers want you to write about?
Without these two questions being properly addressed, you won’t be any nearer to working out what your best option is when it comes to choosing your niche area for an online blogging business.
The first consideration is important – what do you want to write about?
This is because, if you choose something for which you feel ambivalence or a distinct lack of excitement, you won’t be able to sustain an ongoing enterprise when it comes to writing your blog.
The best blogs out there have a healthy dose of passion involved in order to transmit ideas, enthusiasm and overall quality to their customers. Choosing something which you care deeply about means that you will continue to be inspired by your blog long after the initial launch, and this passion will carry you through the dull, dark times when the last thing you want to do is write an engaging update.
However just because you are excited about a particular subject, it doesn’t mean you should choose that niche.
Secondly, working out what your customers are looking for is critical.
Without regular readers coming to your site to hear what you have to say, you don’t have a functioning and workable blog. By establishing what people are searching for when they go online, you maximize your chances of success for your business.
Working out where there is a space for you and your blog
Despite all the blogs already up and running on the web, I am a firm believer that there is always room for another one, which has as much chance of success as the best ones out there.
To find your personal niche, look to yourself.
What would you like to read about, when it comes to your business?
What would help?
How many times have you searched online about your favourite subject, only to realise that there is nothing out there that meets your needs?
By capturing these moments, when you seek out information online and fail to find it, you can discover what your personal niche area should be. You are an expert in your chosen field. Use this expertise and your own experience to find your area of focus.
Once you have discovered what it is, there is very little standing in the way between you and blogging success.
In the next Blog Expert Series we shall discuss whether or not there is a strong market for your chosen niche.
Have you found the perfect niche for your blog?
Please share your views in the comments below.