Now what does it take to be really different…
The World Wide Web has been operating for a long time. There are thousands of sites online covering every imaginable topic, and the creation of new sites is as simple as pointing and clicking, and then putting something live.
With this amount of information, sites for people to visit and new businesses cropping up every second, how do we stand out from the proverbial crowd?
In the last post in the Blog Expert Series, we looked at ways which we can discover our unique qualities as blog owners, in order to produce something spectacular that will ultimately raise money.
This time, I want to explore the idea of difference.
What does it take to be different enough online to attract attention and gain loyal traffic?
How do we find the courage to stand out, without compromising ourselves?
Do you remember when you were young, and wanted to fit in?
Our teenage years are spent buying the right clothes, having the right haircut, speaking the right language and doing the right sports to make sure we can blend in with our peer group as seamlessly as possible. Being different is rarely commended in this environment, as people who stand out serve to draw attention to themselves and risk ridicule.
When you consider some of the people who have stood out over the years, do you now think of them with respect, or derision?
As we get older, difference becomes a quality to court rather than scorn. In the business environment, people who have the courage to stick their heads above the parapet can either gain a better view, or be shot down. It takes a peculiar sort of confidence and bravery to decide to go against the flow and choose to be deliberately different.
In the celebrity world, people who are different are applauded. Think of people like Elton John, Elvis Presley or Jim Carey. These people made a fortune from being quirky, unusual or downright odd.
Less successful musicians and actors have chosen not to court their difference, and end up being forgotten in favor of newer, more interesting celebrities.
The reason is that society likes difference.
We find it interesting. Knowing that, we can apply the rule to our roles as small business owners, and use the principal of difference to distinguish ourselves.
Why blogs need to be a little bit different
Difference is exciting, unusual, and engaging.
People tune in to things which ignite our imagination because we are looking to be entertained as well as informed. ‘Sticky’ blogs tend to surprise and delight people, in addition to providing information or selling a killer product online.
As a small business owner looking to make revenue online through blogging, the principle of being different should be one of the first things to consider when establishing who, and what, you will be online.
Difference comes in many guises, all of which have the potential to make your business a success.
You could offer an unusual product, or set yourself apart through innovative navigation, or viral advertising. As a unique individual, you have all the difference necessary within yourself to set your business apart and shine.
From a personal perspective, I like using humor and telling stories to be different in my online work. I am a ballroom dancer, a dog owner, a parent and husband. I draw on all of these elements to make my blog a little different.
What are your unique characteristics?
How can you pull them in to your business plan to set you apart from the thousands of other sites out there?
Who do you want to be, online?
If you can establish this for yourself and your blog, you’ve cracked the principle of difference and successfully found your innovative, engaging, and ultimately different way of running your business.
In the next Blog Expert Series we shall discuss how to find gaps in the market to fulfill your potential.
Here’s the links to the previous Blog Expert Series posts:
How are you different?
Please share your views in the comments below.