Today I’m going to explore how to find gaps in the market to fulfill your potential when it comes to developing your online business and generating revenue.
If you have ever watched the television programme ‘The Dragon’s Den’, you’ll see an example of how innovative thinkers examine their everyday world, and come up with ideas to slot in to the gaps in their lives.
What I mean by this, is that people who invent, create and produce new products are examining their environment every day and coming up with new, useful or interesting ideas to fill the gaps which they perceive to be available in their world.
Gaps have limitless potential.
Alexander Fleming stumbled upon a gap when he watched penicillin growing in a petri dish.
Henry Ford discovered a gap when he produced his cars.
Simon Cowell found a gap when he decided to bring reality television and the common talent show to audiences globally and create a new genre of entertainment.
The humble gap, by its very omission, can show us everything we need to know when it comes to inventing, creating, producing and ultimately discovering a way to make money online.
Reading between the lines
When I studied drawing at school, the art teacher piled up a load of chairs in the center of the floor and told us to draw them. Instead of drawing the shapes, he said, draw the spaces between the shapes. That way, you end up looking at the world before you in a different way, helping you to produce a unique and insightful picture.
Hunting out gaps in our world operates in the same way.
Instead of looking at what is already out there (which can be discouraging for people with online businesses), try looking at what isn’t there. By this, I mean standing back from the mass of sites offering all manner of services and products, and going back to basics.
Rene Descartes, the father of modern philosophy, discovered that he wouldn’t be able to advance modern thought unless he stripped it all back to the beginning. Instead of following conventional ideas about what it meant to be alive, he started from scratch. He built up a series of premises to decide what facts he could, and couldn’t, rely upon.
This is how he came up with “I think, therefore I am.”
Descartes realized that the first thing he could rely upon when it came to thinking about life, was the fact that he was actually thinking. About life. He went on from there. Descartes found a gap, by turning away from everything he supposed to be true and deciding to build up from the beginning.
How to mind the gap as a blog owner
As blog owners, we can learn from the way Descartes thought.
Instead of becoming despondent about the amount of information online, and thinking “Oh, I can’t compete.” Or, “I’ll never find a way of providing a service as good as that,” we need to think a little differently.
What do you look for when you go online?
Do you always find what you need?
If not, how do you make sure that you can provide it for other people?
This ‘gap analysis’ will be the catalyst you need for hunting out the perfect business idea.
Looking backwards, looking forwards
Life changes every day. New inventions come along, new books are written, new people come and go. With all this change going on, it’s an ideal environment to come up with something different.
Take software as an example…people develop on top of existing platforms and ideas, creating brand new products. If you can’t find your killer idea from stripping things back, look ahead and anticipate what your customers may want next month or next year.
Where are the gaps?
How could you fill them?
There is a you-shaped gap in the blogosphere right now, waiting for you to fit in to.
In the next Blog Expert Series we shall discuss writing for your blog.
Here’s the links to the previous Blog Expert Series posts:
P.S. Did you like the image of the dog?