So far in the Blog Expert Series, we have looked at ways to differentiate yourself from your competitors.
By finding your niche market, locating gaps in industry sectors and establishing what you want to achieve, you are in an ideal position to begin blogging to make a profit and build up your customer base.
Now you have your niche, you are ready to start writing?
This sounds like the easy part, and to many people it is.
However, a number of people contact me each week panicking about the best way to write blog articles.
What should they include?
What should be left out?
What style should they adopt for their blog, to reach a happy medium between being informative, and being too dry?
To the uninitiated, the blog writing process can be a minefield of uncertainty. It takes a few weeks to get in to the swing of writing, and find your own voice to join the rest in the blogosphere.
The following advice is designed to get you started in the blog writing process, leaving you confident and positive about your new role as a contributor to the World Wide Web…
Finding your voice
Working out exactly who you are, and who you want to portray yourself to be on your blog, are possibly the two largest considerations for you as a new blogger.
When you go out for a meal with your closest friends, the likelihood is you are entirely comfortable revealing your full personality, with all its quirks and eccentricities.
If you are in a business meeting, the chances are you choose to keep your personality a little more hidden, in favor of presenting a professional exterior.
As a blogger, you need to make a choice in terms of who you want to be, when you write online. This can largely depend upon the nature of your blog.
If you are writing to inform people about technical developments in the world of software, for example, then you may choose to adopt a third-person approach for your updates, which puts information before personality.
On the other hand, if you are blogging for pleasure, or to discuss the pitfalls of parenthood or the joys of dog ownership, you may find it much easier to show your personality to your readers.
Finding your place in the blogosphere
I have a friend who writes children’s books, and has two children of his own under ten years old. He is also a rebel, a bit of a hippy, and a strong social commentator.
He runs two blogs – one represents his job as an author, and is impeccable in tone, style and content.
On the other, which he writes under a pseudonym, he lets rip about the state of the world, complete with swear words, jokes and anecdotes.
In this way, he has discovered two voices, both of which are equally valid, and represent him completely.
Giving people insight in to your world
There is no denying that people like reading about other people’s lives, online. One of the most engaging aspects of the blog process is the way in which people are able to catch a glimpse of real lives and voices, uncensored and unchallenged.
Blogging is the first true vehicle to enable people to speak with honesty. We all like stepping in to another person’s perspective from time to time, reading alternate viewpoints and laughing at other people’s mishaps, adventures and experiences.
What’s your preferred writing style?
Choosing how you want to write online can also depend upon your personal writing style. If you favor a jokier, colloquial style, run with that.
No matter what your intentions are when you set out with your blog, your innate personality will begin to shine through if you blog on a regular basis.
Trust who you are, and what you want to achieve, and you will have no problem at all finding your ‘real’ voice online. When you find it, you’ll be able to pour out words on to the page without struggling to find things to say – after all, you have a busy mind, and all you need to do to succeed as a blogger is find engaging ways to share your thoughts with the online community.
In the next blog expert series we shall discuss how to keep passion alive!
Here’s the links to the previous Blog Expert Series posts:
Blog Expert Series: Ridiculous or Outrageous?