In the last Blog Expert Series post, we looked at ways to identify your ideal blog opportunity by landing upon a perfect idea for your small business online.
In this Blog Expert post, we’re going to explore this further, by identifying whether or not there is a gap in the market that means it will be worthwhile for you to set up your site and move into your niche.
Although most people find it relatively easy to work out exactly what they want to do when it comes to running and writing their blog, it can be tougher to establish whether or not there is a strong market for the business which will make it lucrative and successful further down the line.
Check out what is already there
In the same way as people put together a research plan for a grant allocation, or propose a subject for a degree, you need to establish whether or not your preferred area as a blogger is already taken.
Spend as much time as possible online researching your chosen topic. If someone out there is already doing what you have in mind, perfectly, is this really a viable business opportunity?
Having said that, creativity and business are all about different angles. If we were all deterred by the fact that an expert had been there before us, novels probably wouldn’t exist. We’d take one look at Shakespeare and realise that comedies and tragedies were already covered, so there would be no point in trying our own creative adventure.
With each year that passes, new angles and approaches open up and allow us to position ourselves in a unique place. Shakespeare never wrote about the pitfalls of online dating, or what it means to run a successful blogging business.
As time goes on, new technologies, social networks and changes mean that opportunities are forever presenting themselves to the intrepid blogger.
Ask what people really want
This may sound simple, but it’s amazing how few people actually ask their customers what they want to read about online. There may be a thousand blogs out there online talking about software, for example, but it could be that no-one has yet blogged about the pitfalls of freelancing with Joomla, or backing up your data with Carbonite.
Specialist subjects leave scope for your personal passion and enthusiasm to shine, so work out what yours is, and then canvass opinion among user groups to determine if it would be welcomed by them.
Conducting comprehensive market research achieves two things. It establishes what the market reception will be when you launch a new product, and it alerts potential customers to the fact that you are about to embark upon a new business venture which may alert their interest.
By asking people what they may want to see online, you are opening new avenues and promoting your new business in a positive, proactive way.
In the next Blog Expert Series we shall discuss what have you got, that’s different.
Here’s the link to the previous Blog Expert Series post:
How do you provide what people want?
Please share your views in the comments below.
Shakespeare photo by Ell Brown