Search for ‘blog designer’ in Google and you’ll get 193 million search results.
So…finding one is quite easy.
Choosing one who is reliable, knows what they are doing and is the best one that meets your requirements and budget…much harder!
Many of my new clients come to me AFTER they have experienced bad service from other blog designers.
It really upsets me when clients have paid other blog designers to make mistakes…then I have to fix them!
And the bad service is not just those who:
- Never deliver as promised
- Talk technical jargon
- Charge 3, 4…10 times too much
I’m also referring to those who ‘gamble’ with your blog like so:
They have no ‘full backup’ process in place. They may install a plugin that backs up the data but that is next to useless if you lose your whole site. Make sure they have installed a facility that backs up your whole blog not just the data. I use BackupBuddy for my clients.
They forget about the security side of building your blog. A good blog designer will install several security plugins and make numerous tweaks to the code to ensure your site is set to maximum protection.
They outsource the work. Nothing wrong with outsourcing some work but they outsource to any Tom, Dick or Harry. Suddenly, someone else has access to your site…who in a few months time could still have access to your site and hosting details and cause havoc.
So many of my new clients come to me as their site has been built using a ‘clunky’ and ‘hard to maintain’ free theme rather than a premium theme.
Generally, free themes are not efficient, not optimized for the search engines and not easy to maintain.
Many of them also include ‘unwanted’ links and tracking codes.
Plus any Blog Designer worth their salt would never use a free theme!
From your blog designer…insist on a premium theme being used. It makes things much easier to change and maintain. These days Headway is my first choice.
Little SEO Knowledge
Blog designers should have knowledge of the latest SEO techniques. They don’t have to be SEO experts but they should know how to optimize your blog for the search engines and also provide guidance for on-going SEO practices.
You want a fast loading blog, right?
This is another aspect many blog designers ignore.
You should insist that your blog designer makes your blog load as fast as possible.
This is another common problem my new clients have experienced. They have been using their next door neighbour’s, cousin’s friend’s hosting company that they run from under their bed.
OK…I am exaggerating but it often feels that way.
Many blog designers try and keep the hosting cheap, so you think they are doing you a good deal. Stay well clear of blog designers who say ‘A friend of mine provides a great hosting service…’. Stick to the big companies like HostGator or Bluehost.
Ass, U and Me – yes you know the saying.
I ask my clients loads of questions…I have a standard client template that I use.
I like to know exactly what they are thinking. It’s going to be their blog and therefore, their input is crucial.
Too many blog designers just assume, don’t ask questions and build your blog from another blog they have built before.
No Post-Sales Support
Ahh…one of my favourites!
If you are thinking of partnering with a blog designer…ask what their post-sales support is.
Why do I say that?
Because many charge the earth…for every small change.
Even worse…they don’t offer any support.
Any blog designer worth working with should offer at least 30 days post-sales support for free.
If you are looking for a blog designer make sure you don’t gamble with the one you choose.
What’s your experience of blog designers?
Please share your views in the comments below.