Most people who want to sell their services write some text, sit back and hope the customers will come flocking!
In many cases, it turns people off. And they go straight for the ‘close page’ button.
Why?
For many reasons including:
- The copy is too hyped up
- The prospective customer just does not know you or trust you
- The services you are offering are not what the visitor is looking for
- You have no testimonials
Let’s tackle testimonials!
How to get them?
Simple! Provide the best service you can and then ask for feedback and get permission to add to your website.
Not everyone will provide feedback but many will – especially as you have provided an excellent service.
How best to display your testimonials?
- Create a separate ‘testimonials page’ (I’ve just changed mine to ‘Happy Customers’)
- In the sidebar – you’ll see I rotate my testimonials
- On your “About” page
- On your “Home page” – if yours is static
- Create a shameless video
Re: point 5 – a shameless video
That’s exactly what I’ve just done. Here’s my shameless testimonials video:
What better advert can there be for your services than great testimonials from your customers?
Great testimonials are better than any copy you can write…so get them, display them and create a shameless video!
Wow Andrew, LOOVE the video. Great idea. Did you make it yourself or have someone help with it.
Testimonal are very important. I have to work a little harder on that. Thank you very much for this post. You always light a fire under me.
Blessings to you always,
Debbie
Debbie
I wish I could make them myself but it would take me hours! I outsourced it – much easier!
Andrew
Excellent. Very excellent. loved the concept and idea
thanx
Vickie
Thanks, Vickie. I hope all is well with you.
Andrew
Great post and awesome video – Thanks for sharing your views. And to create a separate testimonials page is always an awesome idea. It helps with exposure and helps to convince any doubtful customers either by video (the best for visual stimulation) or by text.
Once again, Thanks for sharing – Keep up the great posts.
It is one of the best marketing way that you have presented in your video.Thanks for professional training environment.
This is indeed a fantastic way to provide testimonials! Very creative, not to mention something different than the typical testimonies you see anymore; they all begin to look alike after some time. I may even need to rethink my own testimonies….:)
Interesting idea the video. I like seeing the list of testimonials on the right and I should find a way to put it also on my blog.
I think a really big problem is that people start up the page thinking it will be one thing and when it turns out to be something else they give up and close the page.
I think shameless testimonial videos only work if there is credibility to the video. Anyone can write what they want and pretend it’s from a customer, so if the rest of your site doesn’t convince the prospect that you have integrity, then the testimonial will be worthless.
Simon,
I understand what you are saying. I have only chosen testimonials to add into the video where I have the text equivalent as well.
I also add a link to the client’s site and anyone could always contact tham to check.
Andrew
Testimonials will also be better if you have a video of your customer. Though people may think they are paid for doing the video, if your customers can prove how happy they are with your product, more and more people will come converting on your page and not just bounce off of it.
I agree with you John. They are even harder to get!
Andrew