Here are 50 things you should take notice of if you want a great small business website…none of which are technical!

  1. Cut the nonsense
  2. Use your common sense
  3. Clarify your expectations
  4. Listen and take action on feedback
  5. Provide direction for your visitors
  6. Be unconventional and unique
  7. Don’t work 24/7
  8. Be generous with your advice
  9. Be tolerant (of your own mistakes)
  10. Be intolerant (of trolls!)
  11. Take a genuine interest in your visitors
  12. Express yourself (your opinions, your personality)
  13. Sell (a little) via your site
  14. Show courage
  15. Be positive
  16. Get around and be noticed
  17. Do everything you can for your customers
  18. Develop yourself
  19. Relax
  20. Be courteous
  21. Use experts
  22. Eliminate favouritism
  23. Be on the ball (know what’s important, not what’s unimportant)
  24. Read books, buy courses and go to seminars
  25. Think bottom line
  26. Make it happen (whatever IT is!)
  27. Celebrate achievement
  28. Create new things
  29. Keep your list up to date
  30. Listen to pop music, follow football, go to the cinema and eat out
  31. Provide focus for your visitors
  32. Provide a trusted shoulder to lean on – when needed
  33. Take holidays
  34. Admit your mistakes
  35. Take the initiative
  36. Be human
  37. Hire the best people
  38. Expect a lot
  39. Make tea (or coffee)
  40. Sell yourself
  41. Pursue crazy ideas
  42. Provide energy
  43. Say “Thank you”
  44. Demonstrate your beliefs
  45. Always ask your customers / visitors for feedback
  46. Practise what you preach
  47. Make yourself available
  48. Know where to draw the line
  49. Mean what you say and say what you mean
  50. Challenge yourself

What do you think?

Would you add any?

Please share your thoughts in the comments below.