I see these blogging mistakes every day. If your blog has the same mistakes, take action and resolve…now!
The WordPress default permalink is as much use as a chocolate teapot. It does nothing to improve the Search Engine Optimization of your blog.
It just provides each post/page with a unique id like “?page_id=19”.
To improve the SEO of your blog posts, you want to change the ‘permalink’ to your post/page title.
Action: Use a better permalink like “/%postname%/”
2. Meta login
Many of the themes have the ‘Meta Login’ automatically displayed in the sidebar.
If the theme you are using does, remove it now. How does your visitor benefit from seeing the Meta Login?
Action: Remove the Meta Login
3. WordPress Blogroll
Very similar to point 2 above. Many of the themes have the ‘WordPress Blogroll’ automatically displayed in the sidebar.
If the theme you are using does, remove it now.
Action: Remove the WordPress Blogroll
We all make mistakes with our grammar and I know mine is not perfect. But if the grammar is bad, visitors will not return. My wife checks all my blog posts before I publish them. I simply cannot check my own writing!
Action: Get someone to double check your writing before you hit the publish button.
5. Over Monetization
Simply put…too many ads make your blog look unprofessional. One or two is fine but don’t clutter your site. People come to your blog to solve their problem and read your great content…not to buy. Buying is an afterthought.
Action: Reduce the ads to one or two and have none above the fold. Google recently announced they were ‘penalizing’ sites that had ads above the fold.
6. Author display name is ‘admin’ or your admin login name.
This is a very common problem. Blog owners published their post using their login name rather than their own personal or company name.
Action: Change the setting ‘Display name publicly as’ in the User Profile
7. Using ‘watermarked’ pictures
I see blogs using images copied from other sites that still have the watermark included (i.e. they steal copyrighted images).
Action: You don’t have to steal images. Simply use flickr and search within the Creative Commons-licensed content – which means you can use the image as long as you link back to the original person who took the image.
8. Too many categories
Many blog owners seem to think they have to have 100’s of different categories. You don’t.
Action: Streamline the number of categories you have to around 6.
9. Using the category ‘uncatogorized’
Using your targeted keyword phrase as your categories can help with SEO. Don’t use the default category, “uncategorized”.
Action: Add meaningful categories and published your blog post to one of them.
10. Clashing colors or too many colors.
If you were painting your living room, how many colors would you use? Perhaps 2? One for the walls and one for the woodwork? Or maybe 3? A different color for the ceiling as well?
Then why do so many blogs have 5, 6 or 7 clashing colors and look awful?
Action: Check out Kuler and use a maximum of 3 colors for your blog
Check the above points against your own blog…a little action can vastly improve the professionalism of your blog.
What do you believe makes blogs look unprofessional?
Please share your views in the comments below.