There are numerous factors that determine whether you are successful on-line or not. Factors like getting enough traffic to your site, having the correct SEO set-up, having a great sales page.
So just imagine:
- you are the best copywriter in the world and you have created a phenomenal sales page
- you have set up your site perfectly with the best keywords and optimization and Google loves your site
- your site receives the highest traffic for any website on the net
But…you are still not selling!
Imagine that!
Why aren’t you selling?
Establishing a credibility as an internet marketer depends on many components.
I’ve previously spoken about how your credibility starts with your name and your expertise levels.
Another area is your presence in the social media space. It is vitally important who you hang out with and how you interact with people.
As a very simple example: imagine yourself at a conference you are attending as a delegate. You see the list of speakers and you notice that predominantly they are together. There is a kind of aura of expert knowledge attached to them. Then there are some people that are not speakers but also socialise with them.
Credible?
In a recent post I talked about, your Credibility Starts With Your Name.
And you have to have credibility in your expertise.
Having professional credibility is the one concept that most Internet marketers know about and take to heart. They understand that in order to be able to sell your own eBook on a topic you have to have some credibility as an expert in this field.
There are a fair number of Internet marketers who know this, but who think because it is the Internet they can get away with pretending to be an expert. And many do get away with it and manage to sell bogus products to many people.
Establishing credibility online, especially if you wish to operate as an internet marketer, has some similarities with the real world. The first thing to think about when launching yourself onto the online world would be your online name. Seems an easy enough concept.
But it’s not that straight forward. Naming your business requires you to consider your entire business strategy up front. It means you have to decide what you want to achieve, what you might wish to sell and what image you are going to want to present to the internet world and more specifically to your possible customer.
The internet allows you to market your product or service without having to invest a huge amount of money in the process. What you will probably need to invest in is a considerable amount of time and effort. But then it would be foolish of you to think that you could expect success without putting in the time and effort required, wouldn’t it?
The characteristics of the internet as a communications tool and its uniqueness means that you need to adapt the marketing strategy that you employ to take advantage of its strengths.
When starting a brand new business to promote online you need to research thoroughly what Internet marketing information is already available to you. With the growing importance of the Internet and our dependence on it, online marketing is something you will need to embrace when you are planning on promoting a company.
For many people the Internet serves as their primary source of information on products, reviews about them, commentary and testimonials from satisfied customers. If someone is interested in your business and products and they cannot find anything online, they may just turn to your competitors.
Has your web marketing strategy reached a dead end?
When I built my first website (a few years ago now), I naively thought, build it and wait for the money to come rolling in. Then I could relax, work an hour or 2 a day and become a millionaire…easily within a few months.
Well, that’s what all the Internet Marketing ads said would happen.
It was a long, long way from reality.
I quickly found out that Internet Marketing is extremely complicated and is much more difficult than simply putting some keywords in the text of your site.
Internet Sales Are Growing...
Answer: Yes!
That’s it, the end of this posting and my argument.
OK, so you want to know why I said, “Yes”
Marketing a business can be difficult, expensive and hard work.
And that statement is true whether you are marketing your business off-line or on-line.
Unfortunately, many businesses start marketing on-line, with little knowledge, end up paying a small fortune for a website or on-line store and get nothing in return.
On-line marketing does take a lot of effort and persistence. Gone are the days when you could set up a website and money would come rolling in. That no longer happens.
…like Stan Laurel without Oliver Hardy.
What's Laurel and Hardy got to do with Internet Marketing? (photo courtesy of bdjsb7)
They go together, work together and the results are 10 times more successful.
In a recent posting I discussed the obstacles we have to overcome as Internet Marketers.
Article Marketing can be the one key you need to finally become successful in Internet Marketing. Internet Marketing and Article Marketing go hand in hand because using articles to market yourself, your website or your affiliate products is absolutely crucial in creating a complete Internet marketing solution.
Woo-hoo, you have a website / blog with some banner adverts, you’ve completed some Internet Marketing, Search Engine Optimization and you are on your way to becoming a millionaire (some adverts and people will have you believe).
I want to get over to the other side! (photo by Giuseppe Bognanni)
Back to reality…
Picture this…you are watching TV, you are fully engrossed in the film or programme you are watching.
Then there’s a break…those pesky adverts…don’t they drive you mad!
During my ‘on-line’ life I have established a vast number of friends and colleagues, one of which is Adam Wong.
Adam Wong is a typical example of how anyone, regardless or age and experience can realize their dreams if they simply just use the right strategies and take massive action.
In his early years, he invested in himself and attended several ‘Wealth’ programs.
But Adam didn’t do what 99% of individuals do when they finish learning about a topic. He did what only 1% of the population do…he took took massive action and applied everything he’d been taught.
Hi, Andrew Rondeau here and this blog, my blog, will not lie to you. I will give it to you straight.This blog is about blogging, the Internet and sharing my experiences and advice on 
