The internet is like a giant machine. If searchers are the gasoline that runs it, content is the engine that moves it forward.
People are online by the millions all the time searching for help, information and answers to their problems.
Content feeds their needs and answers their questions, and as needs change so should content.
A website is never finished and a blog is an ongoing, endless process.
It’s never like writing a novel when you can finally lean back and type “The End”. The day you decide it’s the end and quit adding content to your site that will be the beginning of the end for your online business.
Google loves content, and part of its ranking process is revisiting a site frequently to see if there has been fresh relevant content posted. It will be disappointed, just like a human visitor if there is nothing new. Google also checks to see how long people stay on your site and how many pages a visitor accesses. The more pages, the more Google smiles on you and the longer your visitor stays the higher Google will rank you.
But I hate writing!
You’re not alone. Even most successful internet marketers outsource writing to others. It is time consuming especially if you submit articles to directories and add to your blog daily. If you own a dozen sites, then writing can be a full-time occupation.
If you hate doing it, you’ll be miserable.
There are a number of reputable online agencies that can provide writers, some of whom work for pennies. These people are often based in the Far East or India where the cost of living is lower, but the down side is English is their second language so you may end up with third-rate work that has to be heavily edited.
Pay a little more and specify a writer with English as his or her first language and you’ll get much better quality work. You may even know someone, a college student perhaps, who could write your articles for you – they’ll be glad of the extra money too.
If you really are interested in outsourcing your content, check out my blog writing service: Blog Writing
Video is content too, but making a movie scares the beejeebers out of many folks. They’ll make excuses why they don’t use it, but cost is no longer an excuse. If you can use a computer efficiently then the technical side of video shouldn’t be a problem. It just takes practice and in the end you may find it’s a lot of fun. If you can’t afford software like Camtasia, PCs come loaded with Windows Movie Maker and I’m sure Macs have an alternative. Once you get good at it, reinvest some profits into getting good equipment and software. If you don’t know what to say, write a script. Practice makes perfect, and there’s many popular far-from-perfect videos on YouTube made by people who look a lot scarier than you!
If you want a successful corporate blog…keep your visitors and the search engines happy with lots of good, fresh, relevant content and you’ll be on the road to success.
Previous posts in this Successful Corporate Blogs series:
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