Woo-hoo, you have a website / blog with some banner adverts, you’ve completed some Internet Marketing, Search Engine Optimization and you are on your way to becoming a millionaire (some adverts and people will have you believe).
I want to get over to the other side! (photo by Giuseppe Bognanni)
Back to reality…
Picture this…you are watching TV, you are fully engrossed in the film or programme you are watching.
Then there’s a break…those pesky adverts…don’t they drive you mad!
What do you do during the adverts…make a drink, grab something to eat, go to the bathroom, talk…don’t tell me you actually watch the adverts. If that’s the case you are in the minority.
Internet Marketing Obstacles: Number One
The same goes for on-line website banners and adverts.
You read the posting or some other information…and ignore the adverts, the banners…ALL THE STUFF I WANT YOU TO SEE AND BUY.
(Don’t read this post…click on a banner and buy something…please 
)
A website with just a few banners doesn’t look too bad but when you see the page just full of them it can look a little cluttered.
(Having a quick look at this site maybe it’s getting cluttered – what do you think?)
Back, to the adverts and banners on websites.
How many have you ever clicked on?
Not many, I guess.
So to conquer Internet Marketing obstacle number one, have a few banners only and rotate them.
Internet Marketing Obstacles: Number Two
The search engines. The way the search engines like Google work is they rank your website / blog according to how well it seems to match the user’s search query. It’s not an exact science, but it has to do with what words you use in your web site title, metadata, and in the text on your site itself.
Search Engine Optimization is one of the most popular buzz phrases on the Internet today, and everyone wants their site optimised, so ‘searchers’ find it.
Is Search Engine Optimization time consuming and complex?
Can be.
Is Search Engine Optimization simple?
Can be.
Don’t be silly, it can’t be both complex and simple!
Search Engine Optimization can be very complex and covers such topics as Ad tracking, Advertising, Affiliate Marketing, Article Marketing, Blogging, Commenting, Competitor analysis, ‘Competitor’ Approaches, Directory Listing, Domain Acquisition, Forum Posting, Google Analytics, Hubpages, Joint Ventures, Keyword Research and Selection, Link Baiting, Link Building, Newsletter Creation, Off Page Optimization, On Page Monetization, On Page Optimization, Organic Search Engine Optimization Campaign, Pinging, PPC, Press Releases, RSS Creation, RSS Distribution, Social Bookmarking, Video Creation, Video Distribution, Viral Marketing, Visitor Purchasing, Web site acquisition…
Doing all that would be full-time and complex.
The simple way to conquer Internet Marketing obstacle number 2 – use the most appropriate keywords as often as you can on your site so that search engines will consistently rank it very high (for those keywords).
Internet Marketing Obstacles: Number Three
People simply won’t sign-up for your free offer.
Imagine going to a bookshop and you are looking for some books on Sewing Machines. You approach the ‘advice counter’:
Can you tell me where the books on Sewing Machines are?
“Yes, of course, second floor right at the back. But you are not allowed to touch them or read them before you give us your personal details”
“What?”
“It’s a new rule…you can’t read or touch the book until you give us your personal details”.
You’d walk out wouldn’t you?
And that’s what people do on-line. They leave your website without signing-up.
However, there will be people who do sign up for your email list online as they are generally customers who are very interested in what you offer and some will eventually purchase from you.
Overcome internet marketing obstacle number 3 by offering a free sample of your product.
These three internet marketing obstacles are just a few you may run into when working on your online business but conquer them and you’ll be on your way to making some blog income!
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I approached Andrew in February 2010, because I needed to enhance the way I communicated my business.
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Hi, Andrew Rondeau here and this blog, my blog, will not lie to you. I will give it to you straight.This blog is about blogging, the Internet and sharing my experiences and advice on
Great points! Sometimes when I look around I can find some free information that is more valuable than some paid ebook or video course. Thanks for providing this info
Twitter: andrewrondeau
Without bragging too much – a lot of people say that about my free gudie!
Andrew
.-= Andrew @ Blogging Guide´s last blog ..How to create awareness for your blog =-.
These are nice tips for beginning blog builders to know. It’s also good for those who are just beginning their online businessesn because it makes them, if they were not aware already, about what attracts the customer and what pushes them away. I would recommend this article to everyone who is interested in blogging as well as starting an online business. Again, I really enjoyed this.
Thanks for your article,
Taylor Reaume
The Search Engine Pros
http://www.thesearchenginepros.com
I’ve been using already the adwordsgoogle tools to get the appropriate keywords of my websites, but thanks to your tips because it makes me awake, I’ve using it in a wrong way.
Shiloh Street
Twitter: andrewrondeau
Jane
How have you been using it the wrong way?
Andrew
.-= Andrew @ Blogging Guide´s last blog ..Are Your Blog Posts Indexed =-.
A lot of people get confused as to where to start – SEO, Social Media, PPC, Article Marketing, Video Marketing, etc. For me, I think it’s wise if one would pick one method first and try to learn everything there is to learn about it before moving on to the next. Once one method is mastered, then move on to the next. Doing too many things at once is more often than not, ineffective.
Twitter: andrewrondeau
Robert
When you start out…that is true.
Once mastered…you want to be doing all of them.
Andrew
Andrew recently posted..Thirty Ways To Upset Your Visitors With A Blog Post