The vast majority of people who go onto the internet, go for one reason.
To find information.
They perform a Google or MSN or BING search to see what information is available for free or to buy.
What individuals enter in the search criteria is called the ‘keyword phrase’.
For instance, if you performed a Google search for “how to get fit books”, then you have just used the keyword phrase “how to get fit books”. After you did your first search you may not like or find what you are looking for, you may perform another search. For instance, “how to get fit from home books”. That would be another keyword phrase.
Google records all the keyword phrases people have entered every day for the past few years and we can tap into that information to find out what the best keywords we should be using for our chosen niche.
Why is Keyword Research important?
Because if we use the correct keyword phrases then we have a much better chance of our site being displayed on the first page of Google.
Once we find the best keyword phrases to use for our chosen niche, we shall try and use the phrase in our domain name…but more of that in a later article in our ‘how to make a blog‘ series.
How To Make A Blog: What Makes A Great Keyword Phrase?
There are 3 key rules:
Keyword Research Rule #1
90% of keyword phrases get no traffic. When creating your blog you MUST ONLY target keyword phrases that have significant traffic to make it worth the time and effort.
Keyword Research Rule #2
90% of keyword phrases have very POOR profit potential. You MUST ONLY target keyword phrases that will bring you in CASH, NOT just traffic.
Keyword Research Rule #3
Unfortunately, for most bloggers, 90% of most keyword phrases are simply TOO COMPETITIVE to appear on the first page of Google. How many other websites are using the same keyword phrase as you? We want it to be as low as possible.
Taking those 3 key rules into consideration, we have to do some research to find the best keyword phrases for our blog.
We are looking for 6–8 keyword phrases associated with our niche.
Finding Great Useable Keyword Phrases
What are the best ‘how to make a blog’ guidelines for finding great useable keyword phrases?
You want a keyword phrase that:
1. Is attracting more than 100 searches per day
3. Less than 500,000 other blogs / websites are using
For each keyword phrase you are aiming for:
1. As high number of searches as possible
2. As high number of sales as possible
3. As low number of other blogs / websites using the same keyword phrase as possible
Get that combination right and you’ve got a great keyword phrase to target.
Remember, your aim is to have 6 – 8.
How to find great useable keyword phrases
The easiest and quickest way is with a tool called Market Samurai. The Market Samurai tool is made up of many functions but the Keyword Analysis part is free.
Click on this link to download a free trial version: Market Samurai
It’s an awesome tool.
Please note: Market Samurai also works on MAC
Follow this video to show you how to find the keyword phrases for your blog using Market Samurai. Click on this link to watch me pick my 6 – 8 keyword phrases and my primary keyword for a new niche:
In the next post on the series, “How to make a Blog” we shall cover the topic of monetizing with Affiliate Products.
The previous blog posts in the ‘how to make a blog’ series:
image by Kai Hendry