Your blog has probably been shouting at you over the holiday break, if it’s anything like mine.
You sit down to check your emails, and all of a sudden there’s a nagging voice coming from your PC, saying ‘You should update your blog!’.
Our blogs are relatively undemanding beings most of the time, but they do require some basic things to be in place to flourish, just like kids, animals, and friends!
One of the main things you can do to keep your blog happy and quiet is update it regularly, publishing regular interesting content to it.
Publishing blog posts regularly serves a number of purpose
It keeps your conscience clear, but much more than that it reminds your customers, readers and social networking followers about who you are and what you do.
There’s nothing more disappointing for an avid online blog consumer than to notice that your blog hasn’t been updated for a while. On some levels, it shows that you just aren’t that in to your business if you can’t find the motivation to publish something new, and your followers will soon go off elsewhere if they think you aren’t committed to regular updates.
All that said and done, what do you do when you’re suddenly completely stumped for new content?
There are only so many subjects to cover, and often it can seem as if we have covered all our ideas and we’re left stagnating while our competitors move on in leaps and bounds of creativity and innovation.
Here’s what you can do:
Look around at your industry
If you’re struggling for content, one of the best ways to generate new ideas is to take a peek at your industry or field of expertise and find out what people are talking about, online. If you are a professional gardener, use the seasons and media to see what the hot topics or trends are. Similarly, someone who blogs about software can trawl the net for new updates in technology, and add in reviews and opinions about what is going on.
All niches change from time to time, and by seeing how yours is progressing, you can come up with fresh content to meet demand.
Find inspiration anywhere
Your inspiration doesn’t need to be wholly bound up in your business. If you are a regular reader here, you’ll probably have noticed that I link blogging in with all sorts of odd subjects – blogging and pets, blogging and marriage, blogging and Lady Gaga – I get inspiration from the rest of my life and bring it back to my desk to write, and if you always have a part of your mind working on generating new ideas, you’ll be able to fuse seemingly incompatible ideas together to come up with great content.
Ask your customers
If you’re still struggling, try asking your customers what they want to see on your blog. Run an opinion poll and see what they want to hear about, or look through comments and feedback to find new information trails that you can turn in to articles.
Be structured about blog post generation
One of the best things you can do to stay in the right frame of mind to come up with new content is having a regular structure in your writing. Just like brushing your teeth or taking a shower, blog writing should be an integral part of your every day activities. Knowing that you have to update your blog will keep you focused throughout the day, making it much easier to come up with fresh material to write about.
How do you get inspiration for new blog post ideas?
Please share your views in the comments below.
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