The topic of link building campaign brings us to the next important question – what makes a strong backlink?

We are to believe that…Google believes that prior to everything else, links should be of benefit to the visitor.

Thus, the popularity and strength of a link depends on its usefulness to the reader.

The anchor text (i.e. clickable text) you use should be relevant to the actual information you are linking to.

So many bloggers use ‘click here’ at the anchor text and it is a waste.

For instance, they may say:

Today I uninstalled WP-Super-Cache and installed W3-Total-Cache.

Why?

I want my blog to load as fast as possible and I’ve been hearing some great positive comments about W3-Super-Cache.

I don’t want people to close my site because it loads too slowly.

Plus Google are now saying they are using site speed to help determine search rankings. Read more here:

Google incorporating site speed in search rankings

A good blogging friend, Antti, has been writing a series of blog posts to help speed up your WordPress blog.

This is a guest post by Matt Dunlap who is a website developer that specializes in dynamically creating large networks of niche WordPress minisites.

If you want to guest post on this blog, check out the guidelines here.

A big part of SEO, that most people often overlook is the actual website structure.

While it’s easy to see the title tags, H tags, and keywords, it’s much harder to determine how well your website is set up for search engine spiders.

SILO stands for “isolation”.

Search Engine Optimization (SEO) is made easy with this WordPress plugin and now there is a great offer as well.

The offer ends on 4^th June.

Firstly, check out my video review of this plugin by clicking here:

Search Engine Optimization Made Easy

Secondly, go here, Scribe and sign-up for an account. Scribe will vastly improve the Search Engine Optimization of your blog posts.

Then:

1. Once logged in, select “Change Plan” from the top navigation, or click on “View Your Upgrade Options” in the middle box next to Current Subscription.

LinkedIn has already been proven and tested to boost search engine optimization.

This is the reason why a lot of people are now using this social media marketing networking tool.

LinkedIn is now used by many not only to find jobs but also in hiring somebody or a company. Know how to optimize your use of LinkedIn to be able to help you be found by people and thus make your product or service known resulting to more sales.

Here are important links I found regarding useful tips and techniques on how to improve search engine optimization with your LinkedIn profile. They are worth investigating.

There are literally thousands upon thousands of blogs on the internet. There are blogs about every niche imaginable.  As such, there is a great deal of competition out there.  Bloggers all have a variety of techniques they use to obtain traffic.  However, most people agree that nothing beats organic, natural, search engine traffic.

Blogs and web pages are picked up regularly by Google and ranked in order of relevance.  Google crawls some blogs more quickly than others, depending on relevance, backlinks, etc.  The pages that are indexed quickly referred to as “authority” pages.  If you want your blog to be indexed quickly, you need to increase its relevancy and value.