Last time in the Blog Expert Series we discussed how to find your own voice when you enter the world of blogging. You now know the best ways to write, and have hopefully found your ideal style.
You understand where to position yourself in the busy blogosphere, and what you need to do to make your blog interesting to other peoples.
Now that all that is settled, you’re off, right? Ready to pour out article after article with ongoing enthusiasm and passion?
Give it a couple of weeks.
You may find that in a short while, the initial enthusiasm has waned and you’re left feeling a little disillusioned with your blog. You may not have the number of comments you expected, or you may simply be floundering for things to say.
In memory of redundant blogs
So many blogs fall by the wayside when you reach this point. It’s a similar feeling to dating someone whom you thought was your ideal soul mate, only to discover after the twelfth date that he or she snores, picks their nose or hates romantic nights in.
There comes a point in any new relationship (and blogging is no exception), that you have to evaluate your position, find out how you feel about it, and work out ways to change it for the better.
At this point, you have a choice. You can decide to ditch your blog in favor of taking up tennis.
Or, you can sit down with your blog and have that conversation.
Namely, the ‘How do you think our relationship is going?’ conversation. The conversation that strikes fear in to the hearts of men and women all over the world.
Assessing your relationship with your blog
Now you have been up and running for a few weeks, you understand much more about how the blog process works. You have probably also realized that you can soon feel that blogging is like a chore, rather than a pleasure.
Just as when the first flush of a relationship with a new partner can start to show cracks after it has faded, so your blog is showing you that there are pitfalls as well as positives to having an online presence.
You feel tied to your blog now it is up and running.
You feel obligated to publish witty posts even when you are tired, stressed, and have a myriad other things to focus upon.
Now is the time when you undertake two jobs. The first is to find ways of releasing the pressure of regular blog updates. The second is to remind yourself what your business objectives are, for having a blog in the first place.
Making the blog process easier
If you have not already started requesting that people guest post on your blog, this is the time to start. Receiving guest blogs from other like-minded writers can significantly ease the pressure of regular blogging, enabling you to have days ‘off’ each week.
Another way to lighten the load includes switching to video to articulate complex issues that you would struggle to write, or using podcasts. In this way, you find innovative ways of keeping your audience updated without the burden of crafting lengthy articles.
If all else fails at this point, don’t forget that it is perfectly acceptable to outsource your writing to a skilled freelancer, who can mimic your voice and style. This frees you up to focus on other elements of your business, while your blog works on your behalf.
(I offer a blog writing service)
Reminding yourself why you blog
To kindle the passion for your blog again, you need to remember exactly why you started to blog in the first place. Your blog will generate customers for you, bring you revenue, and provide valuable links to your products and services.
By reminding yourself why you blog, it is much easier to stay focused, enthused and passionate about your site, every day.
In the next blog expert series we shall discuss how to create your own products.
Here’s the links to the previous Blog Expert Series posts: