Blog Expert Series: Do Not Dump Your Blog

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Blog Expert Series: Do Not Dump Your BlogLast time in the Blog Expert Series we discussed how to find your own voice when you enter the world of blogging. You now know the best ways to write, and have hopefully found your ideal style.

You understand where to position yourself in the busy blogosphere, and what you need to do to make your blog interesting to other peoples.

Now that all that is settled, you’re off, right? Ready to pour out article after article with ongoing enthusiasm and passion?

Give it a couple of weeks.

You may find that in a short while, the initial enthusiasm has waned and you’re left feeling a little disillusioned with your blog. You may not have the number of comments you expected, or you may simply be floundering for things to say.

In memory of redundant blogs

So many blogs fall by the wayside when you reach this point. It’s a similar feeling to dating someone whom you thought was your ideal soul mate, only to discover after the twelfth date that he or she snores, picks their nose or hates romantic nights in.

There comes a point in any new relationship (and blogging is no exception), that you have to evaluate your position, find out how you feel about it, and work out ways to change it for the better.

At this point, you have a choice. You can decide to ditch your blog in favor of taking up tennis.

Or, you can sit down with your blog and have that conversation.

Namely, the ‘How do you think our relationship is going?’ conversation. The conversation that strikes fear in to the hearts of men and women all over the world.

Assessing your relationship with your blog

Now you have been up and running for a few weeks, you understand much more about how the blog process works. You have probably also realized that you can soon feel that blogging is like a chore, rather than a pleasure.

Just as when the first flush of a relationship with a new partner can start to show cracks after it has faded, so your blog is showing you that there are pitfalls as well as positives to having an online presence.

You feel tied to your blog now it is up and running.

You feel obligated to publish witty posts even when you are tired, stressed, and have a myriad other things to focus upon.

Now is the time when you undertake two jobs. The first is to find ways of releasing the pressure of regular blog updates. The second is to remind yourself what your business objectives are, for having a blog in the first place.

Making the blog process easier

If you have not already started requesting that people guest post on your blog, this is the time to start. Receiving guest blogs from other like-minded writers can significantly ease the pressure of regular blogging, enabling you to have days ‘off’ each week.

Another way to lighten the load includes switching to video to articulate complex issues that you would struggle to write, or using podcasts. In this way, you find innovative ways of keeping your audience updated without the burden of crafting lengthy articles.

If all else fails at this point, don’t forget that it is perfectly acceptable to outsource your writing to a skilled freelancer, who can mimic your voice and style. This frees you up to focus on other elements of your business, while your blog works on your behalf.

(I offer a blog writing service)

Reminding yourself why you blog

To kindle the passion for your blog again, you need to remember exactly why you started to blog in the first place. Your blog will generate customers for you, bring you revenue, and provide valuable links to your products and services.

By reminding yourself why you blog, it is much easier to stay focused, enthused and passionate about your site, every day.

In the next blog expert series we shall discuss how to create your own products.

Here’s the links to the previous Blog Expert Series posts:

Blog Expert Series: The Surprising Decision 77% Of Bloggers Get Wrong

Blog Expert Series: Be The Blog Every Blogger Envies

Blog Expert Series: Give Your Blog The X Factor

Blog Expert Series: Ridiculous or Outrageous?

Blog Expert Series: Get Your Readers Begging For More!

Blog Expert Series: Does Stripping Down Stress You Out?

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67 Responses to Blog Expert Series: Do Not Dump Your Blog

  1. Mitch Wilson November 8, 2010 at 11:51 am #

    This is good stuff and as I have said for quite some time, as simple and straight forward of a process that the actual blogging piece of a blog is, few seem to get it. Guest posting, videos, and such are all great but ultimately what makes the best blogs live and die is you becoming your brand. I think also when people make videos they maybe don’t realize that the average attention span of an internet viewer is just a few seconds as it’s easy to click away so I can’t remember the last time I sat through a video more than three or four minutes, way too many 10 minutes plus, that NO ONE listens to the whole thing. If you don’t love what you are doing, your readers will know and your content will suffer. Not all days, especially in the early going, are rewarded big financially, that comes in time..
    Mitch Wilson recently posted..Index Of FREE NFL Picks Against the Spread For Week 9 2010My Profile

    • Andrew
      Twitter:
      November 8, 2010 at 11:56 am #

      Mitch

      You are so right when it comes to video length and attention span.

      I must admit I have done 10 minute videos before but I now realize that they are far too long.

      From now on, just a couple of minutes for me!

      Andrew
      Andrew recently posted..Blog Expert Series- Do Not Dump Your BlogMy Profile

      • Michelle Vandepas November 8, 2010 at 2:04 pm #

        Mitch, Andrew – as a video blogger with 2 shows, I understand that the 10 minute video is way to long for most people, but on one of my shows I have a 8- 10 minute attention span/ average view… so I think it depends upon the show. Sometimes if I have a really interesting guest we even go beyond the 10 minutes. It all depends upon your audience.

  2. Ileane November 8, 2010 at 11:57 am #

    Hi Andrew, I’m enjoying this series. Following along with it sparks plenty of creativity. There’s never enough time to get blogging chores done and outsourcing is the perfect resolution to that dilemma.
    Ileane recently posted..Help Readers Find Your Guest PostsMy Profile

    • Andrew
      Twitter:
      November 8, 2010 at 12:03 pm #

      Ileane

      Thanks!

      What sort of chores do you outsource?

      Andrew
      Andrew recently posted..Blog Expert Series- Do Not Dump Your BlogMy Profile

      • Ileane November 8, 2010 at 1:52 pm #

        Oh Andrew, I can dream can’t I? So far I’m the one who has become the “outsource” LOL! I’ve been thinking about this quite a bit lately though. I plan to check out your rates very soon. My daughter needs help with her fashion blog (which is where I spent all my time this weekend). Any help we can get will be appreciated.
        Ileane recently posted..Interview With Gera From SweetsFoods BlogMy Profile

  3. Monkey November 8, 2010 at 12:22 pm #

    Andrew: Couldn’t have been written at a better time. I am having the “talk” in my head with my blog on almost a minute by minute basis. It is a bit of a roller coaster. One day the writing flows, the comments are plentiful and Twitter is loving your blog. The next…crickets. It’s hard to stay motivatived.

    Since for me the point of the blog is to develop an audience that likes my writing voice, I can’t really outsource. But I have been giving a lot of thought to video. This was a great push in that direction. Watch out for a vidoe coming your way soon!
    Kathy
    Monkey recently posted..Help! When the Entrepreneur Boss Asks for the ImpossibleMy Profile

  4. TrafficColeman November 8, 2010 at 12:42 pm #

    The realty is that most people are lazy, and when they an blog like mines or Andrew..then they want to have something similar, but once they realize how hard it is to maintain an blog..game over..they quit..

    “TrafficColeman “Signing Off”
    TrafficColeman recently posted..TrafficColeman Income Statement for October 2010My Profile

  5. Barbara Ling, Virtual Coach November 8, 2010 at 12:59 pm #

    Totally agree with your comment regarding video length – a few minutes at the most is optimal.

    And I’ve newly rediscovered my passion for sharing and helping out, so luckily, I’m nowhere near the ‘dump the blog’ syndrome. Was there awhile back, I’ll admit…
    Barbara Ling, Virtual Coach recently posted..How To Transform Unhappy Vocal Customers Into Loyal Fans…AFTER being roasted onlineMy Profile

  6. Patricia November 8, 2010 at 1:18 pm #

    Hi Andrew

    So on topic for me. My most recent post looked at the past few months of my blogging journey and those who have helped me along the way. Surprisingly it has by far had the most comments and interactive conversations of all my posts. Also, tomorrow my products I’ve sourced will be available. Already started to sell them off-line and great feedback so I am very encouraged. No plans to stop blogging. Loving the journey. Meeting such amazing people along the way. Thanks for sharing.

    Patricia Perth Australia
    Patricia recently posted..Lavenders- Small Niche Big IdeasMy Profile

  7. Corinne Edwards
    Twitter:
    November 8, 2010 at 1:46 pm #

    Dear Andrew -

    Good and to the point. Yes, what is my relationship with my blog? Do we have a date every day or just on a Saturday night? And how long do we spend together?

    Four years is a long time to keep a blog going and we now have rules for each other. I can’t see you every day. We’ve settled in to a date every 5 to 7 days and now we are glad to see each other when we do.

    People do not seem to care if you publish every day. And yet, that was given me as an instruction when I started. And to publish long pillar articles.

    I tried it until I realized no one has time to read all that stuff and people would not comment if you bombarded them with content. They answered you last time.

    In a way, those long, long articles are a blessing now. I can go back and rewrite them into three or four articles. The bones are there.

    I am my own resource.

    I do think it is important to have a certain schedule. Readers know when they will hear from you.

  8. Jason November 8, 2010 at 2:57 pm #

    I’d be curious to know exactly how many blogs start as compared to how many stop in a week. I bet the numbers are outrageous.
    Jason recently posted..Article Spinning- The Bane of the Literate WebMy Profile

  9. Debbie
    Twitter:
    November 8, 2010 at 6:01 pm #

    Hi Andrew,

    Made it back home. Still can’t get my sleep straight, and trying to play catch up. I don’t beleive I shall ever dump my blog, just do some fine tuning. After reading what you teach Andrew and sitting down and talking with you I can do this. I do need to learn to ask for guest posting (anyone out there that would like to do a guest post on my blog, just let me know). When it comes to the out sourceing have to work on that also.

    Hi Corinne and thanks for wondering what happened to me. Had a great time at Andrews. The country is beautiful and so are the people. I really can’t say enough about what a wonderful time hubby and me had with Andrew and is great wife. Thanks Andrew!

    i do know that follow Andrews advice when it comes to blogging only leads to good things happening.

    To everyones happiness on a daily bases.
    Debbie
    Debbie recently posted..How to reclaim the happiness in your lifeMy Profile

  10. Tristan November 8, 2010 at 6:09 pm #

    Yes yes yes! Great post! You don’t want your blog to be just another thing you hate doing but are stuck doing because you think people expect it from you. Been there, done that, and it’s a terrible position to be in.

    YOU have to dictate the relationship you have with your blog. Don’t let your blog do it for you.

  11. Vickie November 8, 2010 at 9:07 pm #

    Andrew

    What a great post. It is important to manage yourself through the whole project of a blog business. Developing ideas and learning how to manage article burn out and topic development is so important. For me having a blog is all about learning to develop your authentic voice and having the self plus blog relationship. Loved your reality check post…thanx

    Vickie
    Vickie recently posted..Are You A SlacktivistMy Profile

  12. Darren November 8, 2010 at 11:17 pm #

    It sure is hard to stay focused and always come up with new material. I have tried adding videos to compliment the text. They help in fitness blogging for demonstration purposes. Hopefully in the future I can create some of my own videos. One step at a time.

  13. Richard November 9, 2010 at 12:52 am #

    What you have to remember is to try and have some fun with your blog. Every once in a while, step back and do some free writing. Put away the SEO for a post or two and just do some creative writing. I think it helps you find your own voice and really keeps the passion alive.
    Richard recently posted..Shakespeare Didn’t Do SEOMy Profile

  14. Joel
    Twitter:
    November 9, 2010 at 1:15 am #

    I hate posts like this – it reminds me exactly of all the great things I should be doing… lol. Excellent resource for my clients, I will send out to my newsletter subscribers, plus the other posts in the series are “killer” too. Cheers Andrew.
    Joel recently posted..Movember- Sponsor Me in Aid of Prostate CancerMy Profile

  15. Caleb November 8, 2010 at 10:10 pm #

    Andrew, the “reminder” is key. I think bloggers should have a procedure for blogging that includes why they blog and how they blog.

    I’ve started enough blogs to realize that you have to be compelled by the purpose of your blog to keep it going. I guess it you were outsourcing most of it then you wouldn’t have to have too much of that passion, but if you’re writing and doing the work then you need to really love what you’re doing.

    And you have to keep up to date with the news and current strategies in your industry. And if you want to write, you have to read. It’s like Stephen King says in his book on writing, you have to read if you want to be a writer.

  16. Rahul November 8, 2010 at 10:28 pm #

    i have read the last post sUre , and this one is great Too , actually reading more is essential to me since i’m new and i’m reading sometimes about it , this was a bit complicated to me but i guess i undertood the major ideas , it’s all about time so thank you for talking about this topic ;)

  17. Beat Schindler
    Twitter:
    November 9, 2010 at 5:07 am #

    Timely post as I’m in the process not of dumping, but of re-defining my blogging strategy. At the end of day blogging is not about blogging, but about list building. Blogging remains a central piece, of course, but what has changed in my outlook, is that blogging is a means to an end, as opposed to an end in and of itself. Either way, the underlying basic principle – I’ve got a hunch we all agree on it – is to deliver real value to an audience, and not wait for money to change hands before you start doing it :-]
    - Beat

  18. Henway November 9, 2010 at 12:41 pm #

    I agree, never dump your blog. I once had a SEO blog a few years ago that I updated for over a year, and then stopped updating ’cause I was bored. After a year later, I picked up where I left off. I did have to do a lot of promoting again, but I’m glad I didn’t delete it.
    Henway recently posted..Best Cameras This YearMy Profile

  19. Alex November 9, 2010 at 3:07 pm #

    You can find it a burden to maintain a blog or a website if you don’t keep in mind why you started in the first place. Or better say, you should start a blog with a idea in mind that way you can walk straight and stay on the right road even you start to doubt yourself.

    Trying to make it fun to write and blog, answering to lively comments can also bring back the enthusiasm, but the main thing is to have things that can motivate you.

    Videos are a great idea if you are not boring the viewer. Keep it lively, colloquial add some jokes and you are set to go :D
    Alex recently posted..Magazinul de haineMy Profile

    • Andrew
      Twitter:
      November 10, 2010 at 3:03 pm #

      Alex,

      What you say is right…but can be hard for some, don;t you think?

      Andrew
      Andrew recently posted..By Christmas You Can Have An Amazing BlogMy Profile

      • Alex November 10, 2010 at 6:34 pm #

        Well, life is never easy and maintaining a blog is no different. But you have to persevere, quitting won’t help much. As I said you have to find things to motivate you…
        Alex recently posted..Ferma exoticaMy Profile

  20. Rhonda Lane November 9, 2010 at 3:44 pm #

    It’s true – you have to love your topic, or it gets stale fast. And, as Mitch pointed out, readers get a whiff of indifference and are gone in a click of the mouse. You really have to stick a little piece of your heart on the web – again and again and again.

  21. Kimi November 9, 2010 at 4:50 pm #

    Andrew,

    Really love this post. This is actually what i am facing right now. I have just commented in Kharim’s blog actually.

    That i feel lazy lately to work in my blog LOL. The reason is two websites copied exact contents (including images) from my two posts to theirs, without any links back to my posts!

    I had to send “friendly” emails to the owners to remove the posts. They did remove them, but i still feel horrible about it.

    I feel internet sux LOL.

    But should not stop right here :D
    Kimi recently posted..Fantastico Uninstall WordPress How ToMy Profile

  22. Benjamin November 9, 2010 at 4:59 pm #

    Thank you, Andrew!

    I wish I had this post a few years back… there have been many points where I have thought… “I’m making no money… I’m getting no comments… what’s the point!”

    The nature of my niche has helped to keep me in the game.

    So I would add (as you might expect), that it is good to have some sort of practice to help you handle the stress and/or frustration when all your financial dreams haven’t quite come true in your first month of blogging… ;-)

    Breathing exercises, progressive relaxation, and meditation are all pretty handy for this.

    Of course, I’m looking into outsourcing as well… less work is also a good step toward relieving stress.

    keep smiling,

    Benjamin

    • Andrew
      Twitter:
      November 10, 2010 at 3:08 pm #

      Benjamin

      What you have written is so true.

      I suspect many bloggers do not have time for relaxation and fun.

      Working from home and running my on-line business has allowed me to have more fun!

      Win-win!

      Andrew

      P.S. I think there is a mistake in your comment…financial dreams haven’t quite come true in your first month of blogging…I think you meant to say 6 months (at least).
      Andrew recently posted..By Christmas You Can Have An Amazing BlogMy Profile

      • Benjamin November 10, 2010 at 11:27 pm #

        if we are talking about my case, it is 3 years and counting. :-)

        I was speaking about the human tendency to quit after the newness has worn off, but before the real long term results have had the chance to start flowing

        In retrospect, I think the reasonable goal for the first month of blogging, is to establish the habit of blogging.

        Financial freedom will probably take a little bit longer… ;-)

        keep smiling,

        Benjamin

  23. David Rogers November 9, 2010 at 6:02 pm #

    Andrew
    Even after 3 years blogging I have “conversations” (as I do after 25 years of marriage!). One thing I only discovered recently is to make your own rules, not feel you have to follow “expert” advice. I’m now focussing on quality rather than quantity, ensuring I write posts because I’m passionate rather than feeling I “aught” to. This post by Scott Stratten really shook me in this respect:-
    http://www.un-marketing.com/blog/2010/04/09/frequently-futile-how-often-should-you-blog/

    David
    David Rogers recently posted..People are AwesomeMy Profile

    • Andrew
      Twitter:
      November 10, 2010 at 3:11 pm #

      David,

      It is how we feel, isn’t it?

      If we feel like blogging then blog…if we don’t….don’t.

      Sometimes I take a day out and write blog posts all day because I feel like writing.

      Thanks for the link share.

      Andrew
      Andrew recently posted..By Christmas You Can Have An Amazing BlogMy Profile

  24. Blog Income for Women November 11, 2010 at 5:07 am #

    Hmmmm, I’ve actually been having a bit of difficulty with one of my blogs and trying to remember why I started it and trying to find passion for it again.

    This post is quite timely.

    Thanks Andrew!

    krizia

  25. Los Angeles DUI Lawyer November 11, 2010 at 9:50 am #

    Nice write up Andrew! Blogging could be a passion for some while others are just for advertisement’s sake or even just for fun.Today, blogging becomes popular to many internet enthusiasts.Before blogging became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie, BiX and the early CompuServe, e-mail lists and Bulletin Board Systems (BBS). In the 1990s, Internet forum software, created running conversations with “threads.” Threads are topical connections between messages on a virtual “corkboard.”The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Most such writers called themselves diarists, journalists, or journalers. Thanks for sharing this Andrew and hope to read more from you. God speed my friend!

  26. Dave Till November 14, 2010 at 4:02 pm #

    Nice post. Making your blog a succes is not easy. I advice people to limit the time they spend on blogging (can be very addictive)

    Dave

  27. Raymond Chua
    Twitter:
    November 16, 2010 at 2:49 pm #

    My relationship with my blog? That really got me thinking. Thanks for the spark, :)
    Raymond Chua recently posted..Meaning of AngryMy Profile

  28. Cheryl from thatgirlisfunny
    Twitter:
    November 29, 2010 at 8:16 pm #

    Hi Andrew,
    Well, this is a timely topic for me since I suddenly ran out of steam on my blog. I haven’t given up. I just seem to be on a time-out whilst I figure out which direction to go in. I’m sure I’ll get re-sparked and be back in action again soon.

  29. Florida VOIP December 1, 2010 at 7:26 am #

    Blogging is not an easy task, you need to have passion for it in order to create something that will make you keep going. You need to be more motivated by thinking why in the first place you create a blog. Nothing is really difficult if you just love what you are doing, you will later realize that blogging is not just a chore but a pleasure. Thanks for sharing this post Andrew. Keep blogging!

  30. Gary Ashton August 28, 2011 at 7:25 am #

    You said it right! Blogging is really tiring. It’s best to outsource your work to help you with the workload. There are a lot of online money site out there and most of the workers are really good.

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