Stop losing website visitors with this simple task

Do you often click on a web page, see that it takes too long to load and you just skip it or close it down?

I do and I’m quite a patient person.

So how long is too long?

1 minute – definitely

20 seconds – yep

10 seconds – getting better

Your web pages have to load under 10 seconds, otherwise you could be losing a lot of potential visitors.

So how do you check and what can you do about it?

Using a free tool like Pingdom will tell you how long your site took to load and the potential bottlenecks that are slowing the loading time.

When I first tested the home page of this blog, it took just under 10 seconds. Using the results from Pingdom, it’s now just over 6 seconds – a 40% improvement.

pingdom1v2

pingdom2v2

And in my experience, by far the most common thing that slows down the loading of sites is ‘images’.

These days more and more people are adding images to their blog posts. But often the web owners don’t ‘optimize’ the images. They take the image or copy the image and load it and that’s it.

Those images you insert into your web pages can often be huge in size.

So my recommendation is always optimise your images.

For instance, by optimizing the images in this post, I reduce their size by 31% with minimal degradation (if any) in image quality.

Do that for all the images on your web pages and that can amount to some serious time saving when loading.

So how do you optimize your images?

Use a free tool called IrFanView (for Windows only).

Download and install.

Then simply open your image using IrFanView.

Then you have a number of simple and easy to use facilities to:

- Resize
- Crop
- Rotate

Plus lots of other facilities.

After changing the image as you wish, simply ‘save as’, select a JPG type file and slide the ‘save quality’ in the pop-up window to 85 or even 80. I’ve found using 80 makes little difference to the quality of the image but often reduces the size by 30%.

pingdom3v2

Click on ‘save’ and you’re done.

Then install the newly saved image rather than the original.

Do that to the images on your home page, go back to test on Pingdom and see what improvements you make.

As I say I made a 40% improvement just by optimising my images.

Let us know what improvements you experience.




If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. My Google+: Google+
11 Responses to Stop losing website visitors with this simple task
  1. Klaus from TechPatio

    According to Pingdom, my blogs average response time is 3,7 seconds. That’s probably okay.

    But my response time screen within pingdom looks different from yours, I have more like a graph. Do you have a paid subscription, perhaps?
    .-= Klaus @ TechPatio´s last blog ..3 Article Headline Techniques That Will Bring A Flood Of Traffic To Your Site =-.

    • BuildYourBlog
      Twitter:

      Klaus,

      3.7 secs is pretty good.

      re: Pingdom – just the free service is what I use.

      Andrew

  2. great post especially about the size of images. It doesn’t take people long to leave if the page is taking forever to load
    .-= David Stillwagon´s last blog ..Meniere’s Disease and alcohol =-.

  3. Thanks for your submission to the Sixty Second edition of the Blog Carnival: Blogging. Your post has been accepted and its live:

    http://thatsblog.com/blog-carnival-blogging/blog-carnival-blogging-sixty-second-edition

    -ThatsBlog.com
    .-= ThatsBlog.com´s last blog ..Blog Carnival: Blogging: Forty- Eighth Edition =-.

  4. Images seem to be to high of a quality often, particularly for their sizes. By lowering the quality of the image so that it’s more on par with it’s pixel size, one can increase the pageload significantly.

  5. Thank you for the link to check load time!! I have been trying to figure this out. I am impatient as well so I want to make sure my site is good to go!

    All the best,

    Lisa
    Lisa recently posted..The Fastest Way To Turn Any Blog Post Into An ArticleMy Profile

  6. [...] is fairly common knowledge that Google uses the loading time of your blog as part of their ranking algorithm.Although that is important…even more important is your [...]

  7. Hi Andrew

    Thanks for the informative post. You know me and all things techie lol Love the fact you used slides so I can see what I should be looking for.

    I am busy writing articles for directory submission for myself and some friends at the moment. Soon as I have completed those tasks will be back over to follow your instructions and make sure all is well with my loading times.

    I need graphics on my site with each post and now my shope is up there are even more so this is right on topic for me. Thanks.

    Patricia Perth Australia
    Patricia recently posted..Collaboration- the new buzz wordMy Profile

Leave a Reply

CommentLuv badge
This blog uses premium CommentLuv which allows you to put your keywords with your name if you have had 3 approved comments. Use your real name and then @ your keywords (maximum of 5)