Link Building Campaign: Factors To Be Aware Of

Written by Andrew Rondeau in search engine optimization advice | 17 Awesome Comments - Add Yours?

quality back linksThe concept of link building has more to do with the quality of links rather than quantity.

Hence, it is extremely important that you do not crowd your site with numerous irrelevant links.

Over time of course, you are going to have inbound links from irrelevant sites and that doesn’t matter. Your AIM is to have more backlinks from quality relevant sites than non-relevant sites.

Some other precautions that you should keep in mind while launching a link building campaign are:

  1. Generate links from both “old trusted” as well as new sites.
  2. Mix up your anchor text across your back links. Target your keywords by varying your anchor text as much as possible.
  3. Try not to host a lot of links from the same site with the same anchor text, as search engine crawlers will see it as an unnatural phenomenon. It is better to use different sets of anchor text and links from different sites.
  4. A Link building Campaign can be fairly time and money consuming. Take your time. Add a few methods to automatically get backlinks.

See my Link Building Campaign post that shows you some automatic ways.

With search engines attaching more and more importance to link analysis to rank a site, consider a link building campaign as a long-term investment.

The next post in this series will discuss ‘the past, present and future of back links’

Have you started your Link Building Campaign?

What tools / methods are you using?

Please share your views in the comments below. Thanks.

___________________________________________________________________________




If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. My Google+: Google+
17 Responses to Link Building Campaign: Factors To Be Aware Of
  1. chandan

    Yes Andrew relevancy is one of the important matter for link building. Good now prefer more on relevant link. People who are working for link building campaign on different niche site I recommend them to build niche based blog on different web 2.0 platform like blogger, wordpress, tumblr and build backlink from them. This is my strategy and I am getting good results.

    Reply
  2. Dennis Edell

    “Over time of course, you are going to have inbound links from irrelevant sites and that doesn’t matter.”

    This is very important to understand, many webmaster freak out unnecessarily.

    Example: A general “marketing tips” blog could have a thousand inbound links from a thousand separate niche blogs, all irrelevant to the tips blog, because the tips blog taught them a good marketing tip.

    FYI: that makes perfect sense in my head. lol
    Dennis Edell recently posted..A Personal Post – Do Not SkimMy Profile

    Reply
  3. Jason

    There are a lot of good methods that can be used in building backlinks, though I really focus on building them on sites that allow dofollow attributed links, topically relevant to the destination site and have good PRs.

    With tools, I only use three and I do think that they’re all that I really need with any SEO campaign:

    1. SEOQuake
    2. Affilorama SEO Toolbar
    3. SEOmoz opensiteexplorer

    I also agree with Chandan, self made links from web 2.0 and microblogging sites are definitely strong and authoritative such as links coming from squidoo, hubpages, weebly, twitter and facebook (even they’re both nofollow).

    Regards,
    Jason
    Jason recently posted..Consumer Wealth System – The Autopilot SEO StrategyMy Profile

    Reply
    • Andrew
      Twitter:

      Jason,

      Some cool tools you use there.

      All worth the investment?

      Andrew
      Andrew recently posted..WordPress Themes for Video BloggingMy Profile

      Reply
      • Jason from Affiliate Marketing

        the first 2 are free tools/plugins for firefox :) while opensiteexplorer can be used for free, but if you’ll avail for its pro version, you can access more of its features, like seeing anchor texts of your competitors’ backlinks and more.

        I highly recommend those 3 tools.

        Reply
  4. Will

    Link Building is perhaps the hardest task which I find interesting and complicated but at the same time challenging. I do acknowledge there’s a technique here and reading your blog posts indeed provided a lot of insight including different ways to try and experiment. Keep up the good work Andrew and I hope to read up more topics related to this. Cheers.

    Reply
  5. Dean Saliba

    I’ve not used the name of my blog when linkbuilding because it does not sound like a blog about making money, it sounds like an adult niche site!
    Dean Saliba recently posted..Why Ethical SEO WorksMy Profile

    Reply
  6. sewa mobil

    thanks for the info and explanation provided

    Reply
  7. Nikolai

    Very, very important things are getting backlinks from as many different domains/hosts/IPs as possible. And also spreading the link building in time. Not getting all the links this week and that is all, never again.
    Nikolai recently posted..Your Favorite Eric Schmidt QuotesMy Profile

    Reply
  8. Luqman from Domain name registration

    Thanks for the sharing the tips on link building campaign. I wonder what are the automatically methods of getting backlink that you mention in the post.

    Reply
Leave a Reply

CommentLuv badge
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @
This blog uses premium CommentLuv which allows you to put your keywords with your name if you have had 3 approved comments. Use your real name and then @ your keywords (maximum of 5)