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Google’s face is normally Matt Cutts but now another guy is being let out to speak… Greg Grothaus.
And what a video to start with…the myth of duplicate content!
Greg starts with saying that Google DOESN’T penalize sites for having duplicate content but it can have a negative impact on your rankings.
Is that not being penalized?
He goes on to say that website owners THINK they are being penalized because their content is being omitted from Google’s results.
We’ve all seen the message:
“In order to show you the most relevant results, we have omitted some entries very similar to the 20 already displayed. If you like, you can repeat the search with the omitted results included.”
Greg says the content may be being omitted just for that query.
“What’s actually happening, is that we’re looking at the query that the user’s doing, and we’re saying that we want diversity in the results we’re going to show a user,” says Grothaus.
He says those who think their content is being omitted because it is duplicate, will likely find that if they adjust their query to more specifically reflect the missing piece, they may just find that it shows up in results after all.
There are some duplicate content subjects and resolutions Greg covers in the video…you can see it here:
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3 Comments
October 3rd, 2009 at 4:57 pm
Twitter: gerlainetalk
I am listening to the video now as I search. Sounds a bit political. But I try not to duplicate content on my site that I put elsewhere on the web.
Gerlaine´s last blog ..The Reason Gerlaine Blogs | Writing Experiment #1
[Reply]
Andrew Rondeau Reply:
October 5th, 2009 at 11:23 am
Twitter: andrewrondeau
Gerlaine,
This is more to do with having duplicate content on your site not elsewhere on the web. Having duplicate content elsewhere on the web is a bit of a myth.
Andrew
[Reply]
May 17th, 2010 at 10:45 am
Twitter: mothersland
We all know what Google do about duplicate content, but I will try and experiment what Greg Grothaus is said and see if the search result when you click on omitted result will be include.
[Reply]